MobSmith, an ad platform, allows users to use changing content for personalized ads and integrates with existing ad networks.
Acquired by Rubicon Project
MobSmith (formerly NearbyAd), allows advertisers to execute rich campaigns that can be personalized and targeted using criteria such as a user’s location, demographic, or publisher’s content.
The platform allows users to use dynamic changing content for personalized ads, gives users access to analytics and integrates with existing ad
networks.