| Acquired by | the Rubicon Project |
| Date | 5/12 |
| Website | mobsmith.com |
| @mobsmith | |
| Category | Advertising |
| Employees | |
| Description | Mobile Advertising Solution |
| TOTAL | $575k |
| FUNDING TOTAL | $575k |
| Seed, 4/11 | $575k |
MobSmith (formerly NearbyAd), allows advertisers to execute rich campaigns that can be personalized and targeted using criteria such as a user’s location, demographic, or publisher’s content.
The platform allows users to use dynamic changing content for personalized ads, gives users access to analytics and integrates with existing ad networks.
