|Acquired by||the Rubicon Project|
|Description||Mobile Advertising Solution|
|Seed, 4/11 ||$575k|
MobSmith (formerly NearbyAd), allows advertisers to execute rich campaigns that can be personalized and targeted using criteria such as a userâ€™s location, demographic, or publisherâ€™s content.
The platform allows users to use dynamic changing content for personalized ads, gives users access to analytics and integrates with existing ad networks.