|Description||Second screen apps for TV and film.|
|Seed, 4/09 |
Mobovivo is a entertainment software company that helps the television and film industry market and monetize content. Mobovivo has created a white-label platform, StayTuned, that is like Netflix for our customers brands. Unlike Netflix, StayTuned ‘gamifies’ viewing and deeply connects to the cast, characters and story. Mobovivo’s StayTuned platform is designed to build viewership from pre-release of film and TV, to companion and second screen apps during theatrical and broadcast release, and finally for marketing and monetizing content for home entertainment.
Mobovivo is a team of former TV producers and talented software engineers that have created a platform for video and metadata ingestion, transcoding, delivery, second screen synchronization, social TV, and gamification. StayTuned provides a desired user experience on all devices and computers while monetizing through advertising, subscription, digital goods, and e-commerce.
Neilsen’s reports that up to 86% of mobile Internet users access the web and apps while watching TV and 92% of those aged 13-24, are using “second screens” while they watch TV. In addition, 31% of all Internet use and 30% of tablet use takes place in front of the TV. During prime time (8:00 to 10:00 pm), 50% of Americans are using smart phone and tablet apps which has completely overtaken the web (30%) and quickly gaining on TV (63%). This is a significant problem for the TV and film business. Users are being drawn to second screens and engaged in ways that we have never seen. The industry is at risk of losing their audience to email, Facebook and games.
Mobovivo’s white-labeled Netflix solution ‘gamifies’ viewing and connects deeply to the cast, characters and story. Mobovivo builds destinations for TV and film brands which leverage social networks like Twitter and Facebook and allows producers, networks, and distributors to monetize content. StayTuned manages and monetizes the entire lifecycle of content and provides new advertising, sponsorship, and transactional revenue. It provides a secure platform that promotes brands while engaging viewers. Our patent-pending technology allows Mobovivo to scale to ensure that every TV show and movie that made it to DVD will also make it to connected TVs, tablets and smartphones.
Mobovivo has released over 100 apps for customers to fill second screens with video using the companies StayTuned platform. Customers like eOne Entertainment, HDNet, Alliance Films, Astral and others use StayTuned to build and engage audiences.
Mobovivo Apps Video to Wendy Starland “Do Your Dancing”Added: 4/24/12
Second Screen Demo “HDNet”Added: 4/24/12
|Expressions - Analytics|
|MiScreens Video Apps|
|Previiw - Clip and Share|
|StayTuned - Second Screen|