Back to Mobile View
Subscribe to the CrunchBase Daily for the latest on Fundings, Acquisitions, and Startup Events

Exit

Acquired byOpera
Price$50M
Date2/2012
TermsCash

General Information

Websitemobiletheory.com
Twitter@mobiletheory
CategoryMobile/Wireless
Employees44
Founded8/2010
DescriptionPremium Mobile Advertising Solutions

Offices

New York Office
36 W. 25th Street
7th Floor
New York, NY, 10110
USA
LA office
11 Brooks
Venice, CA, 90291
USA

People

CEO/Co-Founder
Chief Technology Officer
President/SVP-Sales
VP, Sales-- Central Region
VP, Sales -- East
SVP, Publisher Development
SVP, Business & Corporate Development
VP,Sales -West

Funding

VENTURE FUNDING
Seed, 5/2010

Competitors

Tags

Mobile Theory

Mobile Theory empowers the world’s top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we reach over 50 million mobile Internet users.

Recent Milestones

  • Check
    Mobile Theory added Aziz Rahim as VP,Sales -West. (3/20/12)
    Posted 10/24/13 at 6:21am
  • Check
    Mobile Theory — Aziz Rahim joins as VP,Sales West (3/20/12)
    Posted 8/16/11 at 7:06pm via mediapost.com
  • Handshake
    Mobile Theory was acquired by Opera for $50M. (2/15/12)
    Posted 3/26/12 at 6:36pm via zdnet.com
  • Check
    Mobile Theory — Opera Software has expanded its portfolio of products to address both supply and demand in the mobile advertising market with the purchase of both Mobile Theory Inc. and 4th Screen Advertising. In a deal worth approximately $50 million, Mobile Theory s (2/15/12)
    Posted 2/18/12 at 1:25pm via zdnet.com
  • Check
    Mobile Theory — 80% of major Web sites not yet optimized for mobile browsers, many standard IAB Web units are likely getting wasted on the billions of views coming to Web pages from smartphone browsers. Until those sites get up to mobile speed, ad network Mobile Theory h (11/1/11)
    Posted 11/1/11 at 1:12pm via mediapost.com
  • Check
    Mobile Theory added Orr Orenstein as Chief Technology Officer. (9/7/11)
    Posted 9/29/11 at 9:38pm
  • Check
    Mobile Theory added Erica Chriss as SVP, Publisher Development. (9/1/11)
    Posted 9/21/11 at 6:29pm
  • Check
    Mobile Theory added Alvaro Bravo as SVP, Business & Corporate Development. (9/1/11)
    Posted 9/21/11 at 6:29pm
  • Check
    Mobile Theory added Hannah Magee as VP, Sales -- East. (8/1/11)
    Posted 8/16/11 at 7:04pm
  • Check
    Mobile Theory added Jeff Dillman as VP, Sales-- Central Region. (8/15/10)
    Posted 1/14/11 at 8:53pm
  • Check
    Mobile Theory added Scott Swanson as CEO/Co-Founder. (8/1/10)
    Posted 10/6/10 at 2:06pm
  • Check
    Mobile Theory added Darin Honey as President/SVP-Sales. (8/1/10)
    Posted 11/16/10 at 5:39pm
  • Dollar
    Mobile Theory received () in Seed funding. (5/15/10)
    Posted 1/11/11 at 5:56pm

Videos

Screenshots

Mobile Theory screenshot
Above: Technology Page, website
Uploaded: 11/17/10

Sources

  1. Opera acquires Mobile Theory (zdnet.com) [edit]
  2. Citation Needed [add]
  3. Online Media Daily (mediapost.com) [edit]
    Mobile Theory Launches Mobile Ads for Non-Mobile Sites (mediapost.com) [edit]
    Mobile Theory acquired by Opera Software (zdnet.com) [edit]
Edit This Page
Last Edited 10/24/13

Revision History RSS Picture

Sharing

Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize ยป

External Links

CrunchBase API

Sponsors



Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy