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General Information

Websitemobileacuity.com
Twitter@mobileacuity
CategoryMobile/Wireless
Employees
Founded2006
DescriptionPioneers of Mobile Visual Search

Offices

Edinburgh, GBR
Appleton Tower 6.08
11 Crichton Street
Edinburgh, EH8 9LE, GBR

People

Founder & CTO
VP Engineering
Non-Executive Director
Non-Executive Director

Tags

Mobile Acuity

Mobile Acuity is the pioneer of visual search technology solutions for mobile devices. Their patent pending image recognition technology bridges the gap between offline and online media by linking printed material and physical objects to digital content, social media, commerce and marketing, while maintaining the integrity of brand message and eliminating the need for visible cues, such as QR codes.

Mobile Acuity was founded by computer visionaries from the UK’s leading School of Informatics at the University of Edinburgh and pioneered sophisticated mobile visual search solutions that enable brands, retailers and publishers to better engage with their customers, seamlessly integrate communication channels, aggregare content and enhance brand/customer experience. This highly scalable image recognitions technology employs web-scale visual search algorithms and a simple modular architecture to enable fast and flexible deployment.

The company is headquartered in the UK and is rapidly expanding throughout North America and East Asia. The management team now seeks technology, creative and commercial partners to expand Mobile Acuity’s presence and sales worldwide.

Recent Milestones

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Products

Cloud Mobile Visual Search

Websitemobileacuity.com/products
StageLive

If you are looking to support large-scale campaigns and product databases containing millions of images, or require a more cost effective option, Cloud Mobile Visual Search (MVS) is the optimal solution for you.

Key Features:

  • Integrate Mobile Visual Search easilty into own branded mobile applications
  • Quick setup using intuitive web-based control panel or web-service API
  • Highly scalable to support millions of images
  • Real-time analytics

The Cloud MVS solution enables you to integrate market-leading image recognition software into your own branded consumer applications easily - bypassing the need for QR codes and other unslightly visual cues. A simple web-service API ensures that integration with your mobile app is quick and seamless and also provides the ability to automate the management of the database.

Getting started could not be easier. Our user-friendly online control panel allows you to set up your image database within minutes. From our website, you can create your own account which allows you to upload, configure and manage all the images. Anytime you wish to change or add a new campaign just ‘login’. This can be done without any prior experience of mobile visual search or any developer knowledge.

A large variety of print and highly textured images such as magazines, brochures, DVDs, branded lables and printed packaging can be searched and matched and is completed with near real-time responses (depending on network). So when the consumer ‘points and clicks’ their smartphone camera at a specific image or object, marketing and digital content is presented quickly and seamlessly. The database can be scaled to millions of images - whether you wish to implement a single campaign or include your entire product catalogue.

Detailed analysis and reports on consumer behavior and campaign results are also available through our online control panel, such as top ten items searched, number of times searched and time period. This allows you to monitor, in real-time, the success and ROI of marketing activity and campaigns.

Mobile Acuity screenshot
Above: HMV
Uploaded: 4/16/13

On-Device Mobile Visual Search

Websitemobileacuity.com/products
StageLive

For a small number of images (up to 100 in total), the On-Device Mobile Visual Search (MVS) solution offers consumers an instantly rewarding and engaging experience. The ‘scanning’ camera action, together with the optional multi-response ‘Action Layer’, means consumers have access to exclusive content, online shopping and can share content with friends with a single click, in real-time.

Key Features:

  • Embed Mobile Visual Search software easily into own branded mobile applications
  • ‘Scanning’, real-time response
  • Optional multi-response ‘Action Layer’ for social media and m-commerce opportunities
  • Detailed analytics and reports

The On-Device MVS solution enables you to embed market-leading image recognition software into your own branded consumer applications easily – bypassing the need for QR codes and other unsightly visual cues. An SDK toolkit is available, together with comprehensive documentation, allowing you to integrate MVS into your mobile application quickly and seamlessly. To get started, just contact Mobile Acuity and you will be provided with everything you need today.

Up to 100 images can be loaded and synchronised at any one time on the mobile application, which the consumer downloads to their smartphone. The consumer only requires to ‘scan’ a specific image or object using the built-in camera in order to be presented with marketing and digital content. A large variety of print and highly textured images such as magazines, brochures, DVDs, branded labels and printed packaging, can be searched and matched and is completed with real-time response. The ‘scanning’ action, together with the real-time response, creates an instantly rewarding and engaging consumer experience.

The optional multi-response ‘Action Layer’ adds a fully customisable interface for aggregating a variety of content and online destinations, including social media, online shopping and campaign microsites. With a single click, consumers have access to exclusive content, product details and special promotions as well as have the ability to share content with friends.

Detailed analytics and reports on consumer behavior and campaign results are also available through weekly reports. This allows you to monitor the success and ROI of marketing activity and campaigns.

Mobile Acuity screenshot
Above: 3.1 Phillip Lim
Uploaded: 4/16/13

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Last Edited 6/1/13

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