| Website | mobileacuity.com |
| Category | Mobile/Wireless |
| Employees | |
| Description | Mobile Visual Search and Interactivity |
Mobile Acuity is a technology company enabling Mobile Visual Search applications for retailers and interactive campaigns using Visual Interactivity for brands and agencies. The company is a spin-out of the University of Edinburgh, the leading UK University in Computer Science and Informatics.
Mobile Acuity has already developed a reputation for innovation by pioneering the field of Mobile Visual Interactivity. Over the past 24 months, the mobile marketing industry has incorporated various mobile visual technologies from Mobile Acuity - such as Image Zoning, Face Finder, and Colour ID – in a variety of mobile campaigns. These campaigns have won many awards, including “Best Creativity in Mobile Marketing†and â€Most Innovative Use of Technology in Mobile Marketing†at the MobileMarketing Awards 2008 and “Best In Show†at the OMMA Awards 2008.