| Acquired by | Tesco |
| Date | 9/12 |
| Website | mobcast.co.uk |
| feedback@mobcast.... | |
| Employees | |
| Founded | 2007 |
Mobcast was founded in 2007 by CEO Tony Lynch and bestselling author Andy McNab. With the rise in the capabilities of mobile phones they spotted an opportunity to develop an online retail platform for digital books on these devices. They recognised the potential of gaining access to large customer bases and billing infrastructures through partnerships with mobile network operators, equipment manufacturers and retailers.
