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General Information

Websitemisfitwearables.com
Blogblog.misfitwearab...
Twitter@misfitwearables
CategoryHealth/Fitness
Emailpeople@misfitwear...
Employees
Founded10/2011
DescriptionWearable Sensor Technology

Offices

Headquarter
Vietnam Office

People

Funding

TOTAL $23M
FUNDING TOTAL $23M
Venture Round, 11/2011
$200k
Venture Round, 4/2012
$7.6M
Series B, 12/2013
Horizons Ventures
Khosla Ventures
Norwest Venture Partners
O'Reilly AlphaTech Ventures
Max Levchin
incTANK Ventures
Founders Fund
TenOneTen Ventures
Translink Capital
AFSquare
$15.2M

Tags

Misfit Wearables

Misfit is focused on developing great wearable products: things that people would want to wear all the time for a long time. A pioneer in the emerging world of wearable sensor technology, the company is making products and services in the consumer health and fitness space to inspire people be more active and develop healthy habits. Misfit’s first product is the Shine, an elegant personal activity tracker that you can instantly sync with your smartphone just by placing the device on the screen.

Misfit was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and CTO of AgaMatrix, and have Founders Fund and Khosla Ventures as lead investors. Other investors include Norwest, OATV, Max Levchin, and incTANK.

Recent Milestones

Videos

Above:

Misfit Shine

Added: 3/11/13

Screenshots

Products

Misfit Shine

Websitemisfitwearables.com

The Misfit Shine is an elegant, wireless activity tracker that you can sync with your smartphone just by placing the device on the screen. Shine is the only fitness tracker that you can wear anywhere on your body using different accessories. It’s metal so you can wear it just as easily to a black tie event as to a friend’s birthday party. Simply tap Shine and a halo of lights appear to tell you how close you are to your daily activity goal. Carved out of a solid block of aircraft grade aluminum, it was built to last a lifetime. It is super strong and water-resistant for swimming. The Shine will retail in the spring of 2013 for $99. Accessories are also available: a sports wristband ($19), a stylish leather band ($49) and a necklace ($79). For more information: www.misfitwearables.com/shine

Videos


Sources

  1. SEC (sec.gov) [edit]
  2. SEC (sec.gov) [edit]
  3. Misfit Raises $15.2M From Li Ka-shing’s Horizons Ventures For Its Activity Tracker, The Shine (techcrunch.com) [edit]
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Last Edited 4/6/14

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