Scandit
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Through Scandit, a leading technology and platform to power, analyze and monetize mobile product interaction, Mirasense enables consumers to interact with products using their mobile phones. Endorsed by the global barcode standardization organization as its preferred technology and powering the popular Scandit Shopping app, the company’s mission is to turn frictionless product interaction into a standard mobile phone capability.

Scandit SDK, the cross-platform barcode scanning technology for 1D and 2D barcodes, not only scans faster and more accurately than any competing technology, it also successfully scans barcodes that are sideways, upside-down, curved, and even those that are scratched or blurry (Scandit SDK demo video). With Scanalytics, its free analytics offering for barcode scanning applications, Scandit provides developers unique insights in which products and categories their mobile app users scan and how often and where they scan products. Scandit SDK is available in different versions, including a free, ad-supported price plan for consumer apps, which offers developers an easy mechanism to monetize their apps via product-specific ad content (e.g., coupons or special offers) as delivered through the Scandit ScanAd(TM) framework.

Scandit Shopping is a free social shopping application for iOS, Android and Nokia that empowers consumers to shop smarter and share their shopping experiences with their friends via FacebookÂ®, Twitter, text messages and e-mail. With its next-generation barcode scanner, seamless social network integration and comprehensive product data, Scandit lets consumers easily compare prices, read reviews and solicit feedback from their friends on the go (Scandit Shopping demo video).

Mirasense was founded in late 2009 by a group of entrepreneurs and former researchers at MIT and ETH Zurich, Europe’s leading engineering university. Fueled by their passion for the mobile space, technical excellence and a strong network of relevant industry contacts, the dedicated team has acquired an impressive lineup of renowned customers and is currently licensing its technology to over a hundred licensees in 25 countries.

Mirasense, based in Zurich, Switzerland, is privately funded and has won several national and international entrepreneurship accolades.

Milestones
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Scandit added Christof Roduner as Co-founder and COO. (11/30/09)

Posted 8/8/10 at 6:15pm
Scandit added Christian Floerkemeier as Co-founder and CTO. (11/30/09)

Posted 8/8/10 at 6:15pm
Scandit added Samuel Mueller as Co-founder and CEO. (11/30/09)

Posted 8/8/10 at 1:09pm