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Acquired byIntuit
Price$170M
Date9/2009

General Information

Offices

Mountain View, USA
280 Hope Street
Mountain View, CA, 94041
USA

People

VP Engineering
Product Manager, Mobile
User Experience & Design Guru
Chief Architect

Funding

Competitors

Service Providers

Public Relations
Video Production

Tags

Mint.com

Mint.com is a free online personal finance service that is aimed at being “easy and secure way to manage and save money online.” The service is accessible anywhere, anytime over the web.

Launched in September, 2007, the company states that Mint.com has over 1 million users, making it the largest and fastest growing service of its kind. Mint.com has received top awards from Kiplingers, Money and PC World magazines and is PC Magazine’s Editors’ Choice. Mint.com was acquired by Intuit in September 2009.

Users can get up and running in under five minutes. They register anonymously using only a valid email address. Mint.com automatically pulls bank, credit card, mortgage, loan and investment transactions from over 7,500 US financial institutions daily — giving users an up-to-date view of their money with no data entry, import or synching required. Mint.com’s patent-pending technology categorizes all transactions, showing users how much they spend on gas, groceries, restaurants, and more; their bank. credit card and investment account balances; the amount of interest they’re earning/paying, etc. It automatically calculates budgets by spending category and shows cash flow each month.

Mint.com also tries to save users money by suggesting ways to save that are personalized and objective. The company claims that users are presented with an average of $1,000 in savings opportunities in their first session. The service also sends users email and SMS alerts about upcoming bills, low balances or unusual spending. Users may text BAL to MyMint (696468) to receive current balances for all of the accounts they track using the service. Its iPhone app became the #1 iTunes Finance app on the day it launched.

For those worried about security, Mint uses the same online banking services providers and physical and encryption security practices as top US banks and is certified by VeriSign and TRUSTe.

Recent Milestones

Videos

Above:

Mint presenting at TechCrunch40 2007.

Added: 2/17/08
Above:

Interview from January 2008

Added: 3/5/08
Above:

This video was originally published on Beet.TV

Added: 9/12/08

Screenshots

Products

Mint.com

Websitemint.com
Blogblog.mint.com/blog
StageLive
Launch DateSeptember 18, 2007
Tags money, finances, management, money-management
Mint.com screenshot
Above: Overview Page
Uploaded: 3/6/08
Mint.com screenshot
Above: Ways to Save Page
Uploaded: 3/6/08
Mint.com screenshot
Above: Home Page
Uploaded: 12/3/08

Videos

Above:

Mint demoing at Finovate 2007

Above:

Mint demoing at FinovateStartup 2008

Above:

Mint demoing at Finovate 2008

Above:

Mint demoing at FinovateStartup 2009

Above:

Mint demoing at Finovate 2009

Above:

Mint demoing at FinovateSpring 2010

Traffic Analytics

Quantcast

Livegraph

Compete

Mint

Sources

  1. The Value of TechCrunch50: Mint Acquired by Intuit for $170m Two Years After Winning TC40. (techcrunch.com) []
  2. techcrunch.com []
  3. Mint Software raises $750,000 for personal finance service (venturebeat.com) []
  4. prnewswire.com []
  5. Citation Needed []
  6. Personal Finance Startup Mint Raises $14 Million (techcrunch.com) []

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