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Mindbloom

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Mindbloom Incorporated is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing them on personal development, Mindbloom has created a new, powerful way for people to improve the quality of their lives. Utilizing behavioral science, personalized rich media, and fun social gaming techniques in their offerings Mindbloom makes the process of personal growth fun, simple and effective.

Founded in 2008 by executive gaming producer Chris Hewett and early Amazon executive Brent Poole, Mindbloom has over 30,000 registered users and enterprise customers including Aetna™ and Sacramento State University, as well as research partnerships with UC Santa Barbara—Center of Health Game Research and Stanford Persuasive Technology Lab.

Milestones

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• 
  Mindbloom added Anne Krook as Vice President of Operations.
  Posted 11/7/11 at 9:34am
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  Mindbloom added Chris Hewitt as Founder and Executive Producer.
  Posted 11/7/11 at 9:33am
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  Mindbloom added Brent Poole as Co-founder and CEO.
  Posted 11/7/11 at 9:31am
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  Mindbloom received $1.8M in Angel funding. (9/1/11)
  Posted 1/29/12 at 3:37pm via venturebeat.com
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  Mindbloom — Mindbloom Turns iPhone into a Source of Inspiration with New Bloom App (11/7/11)
  Posted 11/22/11 at 10:43am via lifehack.org
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  Mindbloom — Amazon vet Anne Krook puts roots down at Mindbloom (10/26/11)
  Posted 11/7/11 at 9:27am via geekwire.com
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  Mindbloom — Aetna and Mindbloom Team Up to Encourage Healthier, More Balanced Living Through Social Gaming (5/3/11)
  Posted 11/7/11 at 9:25am via technologyreview.com
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  Mindbloom — Releases Mindbloom Life Game (9/26/11)
  Posted 9/28/11 at 6:08am via mindbloom.com

Videos

Screenshots

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Above: Mindbloom
Uploaded: 12/14/09

Sources

1. Mindbloom Life game teaches you how to live better (venturebeat.com) [edit]
Mindbloom Unveils Fun, Simple, and Effective Interactive Game to Improve Quality of Life (mindbloom.com) [edit]
Aetna Hopes Games Will Make People Healthier (m.technologyreview.com) [edit]
Geekwire (geekwire.com) [edit]
Bloom: A Different Kind of Productivity App for the iPhone (lifehack.org) [edit]