|Description||Instructional Content Marketplace|
|Series A, 3/2008 |
|Debt, 9/2009 ||$350k|
MindBites is an end-to-end video publishing and commerce platform. They work with video content creators of all shapes and sizes to enable them to sell their video content on the web, on-demand and via mobile devices. MindBites content partners upload, manage and price their own video content, which they can then make available for sale through the MindBites marketplace and/or through custom video-on-demand stores that can be built off of the MindBites platform and designed to look like and integrate into their own sites.
MindBites handles all sorts of video content — from 5 minute lessons on Algebra to 90 minute sales seminars to 60 minute yoga classes to 10 minute guides designed to help you repair your home treadmill or learn how to stripe a parking lot. Additionally, MindBites partners can create and sell courses or bundles made up of their individual videos; the ability to sell these series means that these partners can encourage users to upsell to larger purchases in exchange for discounts relative to what they would pay for the individual videos included in a series based upon a la carte video prices.
MindBites content partners are also a diverse group — the MindBites solutions team works with enterprise clients that are generally more established video production houses or digital content publishing companies looking for paid content consulting services as well as more robust video platform features. Different MindBites video-on-demand platform levels offer a range of options for both individuals and small/medium businesses looking to sell access to their video content online.
While anyone can upload and sell access to their videos through the MindBites marketplace (www.mindbites.com), MindBites also offers a custom store option for its content partners. With a MindBites custom store, you can create a video-on-demand store that’s populated solely with your own content. Then, you can bolt that store onto your existing site. It’ll match the look and feel of your site and tie in neatly to it. Once you have your custom store in place, your customers won’t have to leave your site to preview, purchase access to, and watch your videos. They’ll be able to do all of that on your custom store, where they can also later return to login and watch their purchases.
As with the marketplace, you control all of the aspects of your videos in your custom store - you set pricing, you can constrain downloads, you can pick rental access periods, etc. Additionally, custom stores can be easily configured to be iphone-enabled such that users can purchase videos on your store through their iphone (or itouch or ipad) and can login to your store to watch videos they’ve purchased in the past through their device.
Check out some sample custom stores at http://brentmayne.mindbites.com, http://liveatbroadwaydancecenter.mindbites.com, http://burgermath.mindbites.com, or http://understandblue.mindbites.com.
Note that our enterprise solutions team http://solutions.mindbites.com works with enterprise customers to take the basic custom store option to the next level.