Mimesis Republic

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Mamba Nation is a cutting edge 3D social gaming application embedded in social networking sites where teenagers and young-adults connect with friends to play games and interface in a virtual setting linked to social media profiles. Breakthrough among social gaming platforms and social networks; Mamba Nation is the missing link between social gamers and social network users. Members interact in the Nation via customized avatars made to reveal personalities. Interactions are built around three themes: Friends: members are encouraged to socialize with others and engage into deeper connections in the Nation and in the social networks Fun: members can play mini-games and participate in public virtual forums and chatrooms (sport, music, etc.) designed by Mamba Nation or opt for members created “private rooms”, Fame: members can share their experiences on the social networks, be “tagged” by others, collect fame points and become visible

Business model is based on B2C and B2B revenues where (i) members buy virtual goods to improve avatars’ looks & moves and personalize private rooms; (ii) brands are attracted by the segmented member base and create sponsored social events/games, sell branded virtual goods and buy display/sponsorships; several brands such as Puma, Universal, SFR or Daily Motion already engaged in the nation to date