|Category||Games, Video and Entertainment|
|Phone||+33 1 55 25 76 00|
Mimesis Republic designs, develops and operates Mamba Nation, a next generation social gaming experience for teenagers & young adults. Mamba Nation allows users to play with their friends through a variety of mobile and web games & participate in a unique and compelling 3D social world experience.
Mimesis Republic is a French company founded by Nicolas Gaume and Sebastian Lombardo in 2007 and based in Paris and Bordeaux. The company is funded by private investors, including Artemis and Verlinvest.
Mimesis-Republic team and management have a 20-year track-record of development of entertainment blockbusters and online services.
Mamba Nation is a cutting edge 3D social gaming application embedded in social networking sites where teenagers and young-adults connect with friends to play games and interface in a virtual setting linked to social media profiles. Breakthrough among social gaming platforms and social networks; Mamba Nation is the missing link between social gamers and social network users. Members interact in the Nation via customized avatars made to reveal personalities. Interactions are built around three themes: Friends: members are encouraged to socialize with others and engage into deeper connections in the Nation and in the social networks Fun: members can play mini-games and participate in public virtual forums and chatrooms (sport, music, etc.) designed by Mamba Nation or opt for members created “private rooms”, Fame: members can share their experiences on the social networks, be “tagged” by others, collect fame points and become visible
Business model is based on B2C and B2B revenues where (i) members buy virtual goods to improve avatars’ looks & moves and personalize private rooms; (ii) brands are attracted by the segmented member base and create sponsored social events/games, sell branded virtual goods and buy display/sponsorships; several brands such as Puma, Universal, SFR or Daily Motion already engaged in the nation to date