| Website | millform.ch |
| Category | Mobile/Wireless |
| Employees | 10 |
| Founded | 2008 |
| Description | Interactive entertainment on-the-go |
Millform AG is the company that develops and runs the location-aware social game [Gbanga].
| Website | gbanga.com |
| Stage | Live |
| Launch Date | April, 2010 |
| Tags | digital-collectibles, social-gaming, facebook-app, virtual-goods, location-based-services |
Gbanga is a location-aware massive multiplayer mobile game (LMMOG), often described as an alternative reality game (ARG), a trans-reality game (TRG) or mixed-reality entertainment. It is developed by [Millform]].
By visiting any real-world location with their mobile phone, players accordingly move within Gbanga’s virtual world. They play, connect and share items and information on the move.
Gbanga is located in Zurich, Switzerland and was founded by Matthias, Julio and Werner. Since the initial idea in April 2007 the Gbanga grew up to 9 people.
In summer 2009, a successful pilot called Gbanga Zooh was performed where endangered animals (virtual) were spread across the city (physical locations) and the task was that they had to be saved and brought back to the zoological garden (in real).
In April 2010, Gbanga Famiglia, a mixed-reality mafia game has been launched where participants must take-over as many real-world bars to become the virtual Mafioso. Inviting friends increases the influence and chance to succeed in take-overs.
Gbanga’s technology is applicable on an international basis and allows a new entertainment experience combined with unintrusive in-game advertizing. Patent pend. and brand reg.
