|Description||Direct Mobile Marketing|
Mobile Information Access (MIA) was the US pioneer in mobile data management and mobile consumer information management for carriers, mobile content providers, advertisers, brands and aggregators.
MIA provided the infrastructure and management that insured mobile marketing and content delivery reached the right consumer at the right time without violating industry codes of conduct and best practices for consumer marketing. In fact, miaâ€™s policies for consumer marketing were often more rigid than those generally practiced today.
MIA was the very first One2One marketing via SMS company in North America. Clients included Coca Cola, MC Donaldâ€™s, Miller Beer, FoodTV, Omnicom, Ogilvy, etc…for push SMS marketing and 2 way SMS campaigns incl. sweepstakes, voting, quizzes, etc… MIA was a privately held US incorporated company and was solely funded by its founder and a few angel investors.