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General Information


Head office: London
7 Plough Yard
London, EC2A 3LP, GBR
Tech office: Cambridge
Suite 16 Millers yard
Cambridge, CB2 1RQ, GBR


CEO & Founder
Chief Scientist
Managing Director
Chief Creative Officer


TOTAL $7.19M
Angel, 3/2011
Venture Round, 12/2013
New World Private Equity




Metail is a virtual fitting room service for fashion retailers that allows customers to create a 3D photo-realistic model of themselves from just two uploaded photos, in only a few minutes. Customers can then try on clothes, see how they fit and create and share their looks. Once a customer has made their model, they can login to their Metail profile with any partner retailer using the service.

Metail was started in 2008 by CEO and Founder Tom Adeyoola who wanted to help his girlfriend find well-fitting clothes she liked without spending hours in shop changing rooms. Inspired by work carried out by Professor Roberto Cipolla at Cambridge University, Metail has since filed patents, raised over £2m in funding and built a highly skilled team dedicated to solving the problem of finding the right fit when shopping online.

Metail aims to become the global body shape and visualisation experts. Metail can change the way people view body image and clothing by empowering users to dress for their own personal shape rather than for the projection of the ‘ideal’ form. Wherever there is a social or transactional experience involving the body, Metail wants the customer to be able to access their profile. These enhanced experiences will not just be online but also in shops, on mobiles and tablets and on TV.

Recent Milestones

  • Dollar
    Metail received $3.94M (£2.6M) in Venture Round funding. (12/15/13)
    Posted 12/15/13 at 8:30pm via
  • Check
    Metail — Metail launches with Brazilian ecommerce giant Dafiti (2/1/13)
    Posted 7/31/13 at 7:12am via
  • Check
    Metail added Sarah Walter as Chief Creative Officer. (1/1/13)
    Posted 12/20/13 at 4:00am
  • Check
    Metail added Kelvin Au as Managing Director. (1/1/13)
    Posted 12/20/13 at 3:59am
  • Check
    Metail — Metail collaborates with ITV's This Morning to create 'Takeover the Makeover', a high profile monthly interactive fashion segment (12/1/12)
    Posted 7/31/13 at 7:12am via
  • Check
    Metail — Metail launches with Warehouse and the Shop Direct Group in the UK and extends to Europe with Zalando Germany by year end 2012 (12/1/12)
    Posted 7/31/13 at 7:12am via
  • Check
    Metail — Metail launches with first customer Clothing at Tesco (2/1/12)
    Posted 7/31/13 at 7:12am via
  • Check
    Metail added Tom Warren as COO. (8/1/11)
    Posted 5/9/13 at 10:22pm
  • Dollar
    Metail received $3.26M (£2M) in Angel funding. (3/1/11)
    Posted 2/21/12 at 6:05am
  • Check
    Metail added Charles Tavner as Non-Exec. (1/1/09)
    Posted 12/2/10 at 8:53am
  • Check
    Metail added Duncan Robertson as Chief Scientist. (6/1/08)
    Posted 12/2/10 at 8:53am
  • Check
    Metail added Tom Adeyoola as CEO & Founder. (1/1/08)
    Posted 12/2/10 at 8:53am
  • Check
    Metail added Jim Downing as CTO.
    Posted 5/9/13 at 10:22pm



Metail technology

Added: 3/1/12



Metail Online Fitting Room

Add some content to this product


  1. Citation Needed [add]
  2. Metail, The UK Virtual Fitting Room Startup, Raises Further £2.6M As It Stretches London’s Tech City ( [edit]
  3. Metail Launches Virtual Fitting Room with Tesco ( [edit] [edit] [edit]
    Metail Goes Global ( [edit]
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Last Edited 3/11/14

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