| Acquired by | Playdom |
| Date | 4/10 |
| Website | merscom.com |
| Blog | merscom.com/blog |
| @MerscomMan | |
| Category | Games, Video and Entertainment |
| Phone | 919-918-7741 |
| LSM@merscom.com | |
| Employees | 16 |
| Founded | 12/99 |
| Description | Social casual game publisher |
Merscom is a global publisher of mass market computer and social media games that distributes games through multiple channels, multiple platforms and multiple revenue models. Merscom has partnered with many entertainment companies to extend their properties into the gaming world. Partners include CBS, Lifetime Television, Starz Entertainment, National Geographic, Showtime and Granada Ventures.
In 2008, Merscom launched 9 top-5 casual games: Righteous Kill, Blood Ties, Herod’s Lost Tomb, Hospital Hustle, Ghost in the Sheet, Time Stand Still, Remedy, Dairy Dash and East Side Story. Merscom’s channels include online sale through major portals worldwide, retail distribution in the US and Europe, and Microsoft’s Xbox Live Arcade. Merscom publishes games from leading casual game developers, including GO! Games, GameInvest, Sandlot Games, Reflexive Entertainment, Absolutist, Mystery Studios and Overplay. Merscom publishes on multiple platforms including PC, console and iPhone.
Merscom is also at the forefront of applying advanced analytics to the game development process. Merscom’s Analytics Team, which consists of leading consumer behavior researchers from Duke University, MIT’s Media Lab and Vanderbilt University, has directed the design and development of Merscom’s online survey system and data gathering tools. This system is an integral part of Merscom’s proprietary Game Play Improvement Process (GPIP) for analyzing survey and game play data to generate prioritized lists of play improvements. The GPIP generates higher conversion rates, longer playing time and greater player enjoyment of its games. Moreover, the Analytics Team has developed proprietary methodologies for analyzing media and other entertainment properties for integration into casual games and assessing their market potential.
