Mercent Corporation

edit

Mercent Retail Marketplace helps online retailers promote their products across online transactional marketplaces like Amazon, Buy.com and Shop.com with industry-leading results.

While comparison shopping sites display your products and then send customers back to your site to complete the purchase, online transactional marketplaces complete the purchase on the marketplace site. This means the data being exchanged between retailer and marketplaces is not just product information but also inventory management, order fulfillment and financial information.

Mercent Retail Marketplace is designed from the ground up to handle the complex and unique challenges of multiple data feed exchanges and is ideally suited for connecting your retail systems with the sophisticated marketplace platforms. From the correct mapping of products to automatic order processing and ongoing data feed monitoring, Mercent Retail Marketplace automates and manages these processes and transactions to grow your revenue on marketplaces quickly and efficiently.

Mercent Retail Marketplace Benefits

• Tight integration with your retail systems to include product, attributes, inventory, pricing, fulfillment and order information
• Automated monitoring and management of your data and transaction feeds
• Product-level Insight: real-time account dashboard and comprehensive reports provide unparalleled understanding of campaign performance down to the individual SKU. Customize to track a wide range of marketing, financial, and operational retail metrics.
• Maximum revenue and profitability: use the knowledge gained from the analytic reports to drive down costs and boost revenues. Set automated filters to remove products based on business criteria such as inventory levels, profitability margins and sales performance.

Mercent Retail Paid Inclusion combines the power of the Yahoo Search Submit Pro paid inclusion program with the control and tools of the Mercent Retail on-demand platform.

As a Yahoo Search Submit Pro Certified Provider, Mercent offers retailers a very simple and effective way to control the product information and key messages that appear in natural search results from Yahoo, AltaVista, AlltheWeb and others. Mercent Retail Paid Inclusion is ideal for retailers with changing information and products on their websites that might otherwise be excluded from Yahoo’s search results.

Mercent Retail Paid Inclusion leverages the Mercent Retail on-demand platform, which is tightly integrated with your business’ retail systems and ensures the information delivered to Yahoo is timely and accurate. As with all Mercent Retail applications, Mercent Retail Paid Inclusion provides insight into key performance metrics, such as conversion and profitability, and the tools to maximize your return on ad spend (ROAS).

Mercent Retail Paid Inclusion Benefits

• Keep Yahoo natural search results up-to-date to reflect your products, special promotions and marketing messages
• Take advantage of the Mercent Retail platform, which provides a solid foundation for success
• Integrate with your retail systems ensuring accurate and timely information is delivered to Yahoo
• Gain insight into performance through dashboards and reports
• Optimize your ad spend to achieve revenue and profitability goals
• Leverage the same interface and tools used to understand and manage your other online sales channels
• Mercent is a Certified Provider of Yahoo Search Submit Pro guaranteeing the quality of the data feeds

Mercent Retail Shopping maximizes online retailers’ product visibility across multiple shopping portals, comparison shopping engines, and affiliate networks while minimizing advertising costs. With Mercent Retail Shopping, you have complete visibility and control over all aspects of your CSE product listings including CPC bids, product assortment, categorization, merchandising offers and ad content.

The Mercent Retail platform removes the challenges of creating data feeds with different requirements for every channel, allowing you to focus on analyzing and optimizing your performance across channels.

Mercent Retail Shopping Benefits

• Improved product visibility: timely, complete, accurate product data feeds, combined with advanced category mapping tools, increase click-to-order conversions

• Product-level Insight: real-time account dashboard and comprehensive reports provide unparalleled understanding of campaign performance down to individual SKUs. Customize to track a wide range of marketing, financial, and operational retail metrics

• Maximum revenue and profitability: use the knowledge gained from the analytic reports to drive down costs and boost revenues. Set automated filters to remove products based on business criteria such as inventory levels, profitability margins and sales performance

• Broader reach: integrate just once with Mercent Retail and then easily send feeds to multiple comparison shopping sites without worrying about technical specifications or additional feed requirements

Mercent Retail Shopping supports more than 50 comparison shopping sites and affiliate networks, including:

Amazon Product Ads Become.com CNET Shopper Commission Junction FindGift.com Gifts.com Google Product Search HGTV LinkShare Microsoft Live Search CashBack MSN Shopping NexTag Performics Pricegrabber PriceRunner.com Pronto.com Shopping.com Shopzilla Smarter TheFind.com Yahoo Shopping Where2GetIt