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General Information

Offices

Corporate Headquarters
1633 Westlake
Suite 200
Seattle, WA, 98109
USA

People

CEO
VP Business Development
VP, Technology
VP, Products & Services
Board Director
Board Observer

Funding

TOTAL $12.7M
FUNDING TOTAL $12.7M
Series A, 1/2005
Madrona Venture Group
Venture Round, 1/2007
Madrona Venture Group
The Hillman Company
$4M
Series B, 1/2008
Madrona Venture Group
The Hillman Company
TVC Capital
$6.5M
Venture Round, 11/2010
$2.2M
DEBT TOTAL $500k
Debt, 5/2009
$500k

Competitors

Tags

Mercent Corporation

Founded by veterans of Amazon.com, Mercent is a leading technology company that enables retailers to profitably reach and convert more shoppers online.

Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L’Occitane USA and others, reach and convert consumers shopping online. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company is venture-funded and based in Seattle, WA. For more information, visit www.mercent.com.

Recent Milestones

Videos

Screenshots

Mercent Corporation screenshot
Above: Mercent Corporation Screenshot -- #1
Uploaded: 4/2/10

Products

Mercent Retail Marketplace

Websitemercent.com/solutions_marketplac...
StageLive
Launch DateJune 30, 2006

Mercent Retail Marketplace helps online retailers promote their products across online transactional marketplaces like Amazon, Buy.com and Shop.com with industry-leading results.

While comparison shopping sites display your products and then send customers back to your site to complete the purchase, online transactional marketplaces complete the purchase on the marketplace site. This means the data being exchanged between retailer and marketplaces is not just product information but also inventory management, order fulfillment and financial information.

Mercent Retail Marketplace is designed from the ground up to handle the complex and unique challenges of multiple data feed exchanges and is ideally suited for connecting your retail systems with the sophisticated marketplace platforms. From the correct mapping of products to automatic order processing and ongoing data feed monitoring, Mercent Retail Marketplace automates and manages these processes and transactions to grow your revenue on marketplaces quickly and efficiently.

Mercent Retail Marketplace Benefits

  • Tight integration with your retail systems to include product, attributes, inventory, pricing, fulfillment and order information
  • Automated monitoring and management of your data and transaction feeds
  • Product-level Insight: real-time account dashboard and comprehensive reports provide unparalleled understanding of campaign performance down to the individual SKU. Customize to track a wide range of marketing, financial, and operational retail metrics.
  • Maximum revenue and profitability: use the knowledge gained from the analytic reports to drive down costs and boost revenues. Set automated filters to remove products based on business criteria such as inventory levels, profitability margins and sales performance.

Mercent Retail Shopping

Websitemercent.com/solutions_shopping.aspx
StageLive
Launch DateJune 30, 2006

Mercent Retail Shopping maximizes online retailers’ product visibility across multiple shopping portals, comparison shopping engines, and affiliate networks while minimizing advertising costs. With Mercent Retail Shopping, you have complete visibility and control over all aspects of your CSE product listings including CPC bids, product assortment, categorization, merchandising offers and ad content.

The Mercent Retail platform removes the challenges of creating data feeds with different requirements for every channel, allowing you to focus on analyzing and optimizing your performance across channels.

Mercent Retail Shopping Benefits

  • Improved product visibility: timely, complete, accurate product data feeds, combined with advanced category mapping tools, increase click-to-order conversions

  • Product-level Insight: real-time account dashboard and comprehensive reports provide unparalleled understanding of campaign performance down to individual SKUs. Customize to track a wide range of marketing, financial, and operational retail metrics

  • Maximum revenue and profitability: use the knowledge gained from the analytic reports to drive down costs and boost revenues. Set automated filters to remove products based on business criteria such as inventory levels, profitability margins and sales performance

  • Broader reach: integrate just once with Mercent Retail and then easily send feeds to multiple comparison shopping sites without worrying about technical specifications or additional feed requirements

Mercent Retail Shopping supports more than 50 comparison shopping sites and affiliate networks, including:

Amazon Product Ads Become.com CNET Shopper Commission Junction FindGift.com Gifts.com Google Product Search HGTV LinkShare Microsoft Live Search CashBack MSN Shopping NexTag Performics Pricegrabber PriceRunner.com Pronto.com Shopping.com Shopzilla Smarter TheFind.com Yahoo Shopping Where2GetIt

Traffic Analytics

Compete

Mercent

Sources

  1. Mercent lands early-stage funding from Madrona (seattle.bizjournals.com) [edit]
  2. EDGAR [edit]
  3. Mercent raises $6.5M (mercent.com) [edit]
  4. SEC (sec.gov) [edit]
  5. SEC (sec.gov) [edit]
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Last Edited 2/17/14

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