|Description||Avitar creation site|
|Angel, 5/2006 ||$1.1M|
|Angel, 7/2007 ||$2M|
|Angel, 1/2009 ||$2.5M|
|Series A, 4/2010 ||$833k|
|Series A, 2/2011 ||$915k|
Los Angeles-based mEgo lets users create personalized avatars that carry their online profiles and can be integrated into users’ blogs, social networks, websites, and IM clients. The online profiles display user-picked content like profile details, videos, photos, feeds, and widgets. When you update your profile on mEgo it updates your avatar profile on all your online properties. This will allow people to have one consistent, updated profile as they join, enhance and migrate from social network to social network.
mEgo founder Ariel McNichol previously created popular software, games, and mobile products for Yahoo, AOL, Lucas Arts and Disney, and her co-founder Julia Johnston was a “lawyer and highly accomplished business strategist in the technology, media and telecommunication industries.” Ariel started working on prototypes for creating, managing and updating online profiles back in 1999. Their new online profile avatar mEgo’s revenue model consists of a blend of advertising, sponsorship, referral revenue and ecommerce. In addition, mEgo will offer users the chance to allocate a portion of advertising revenue generated by their mEgos to a non-profit cause of their choice. The company’s growth will come from viral marketing and promotion and distribution deals with social networks and other sites.
Future plans include adding the following features: expanded widget support, enhanced visuals, non-avatar profile for professional networking, browser sidebar profile and a mobile mEgo.
Similar competitors in the online profile space include ProfileBuilder.
mEgo’s presentation at TC40 2007.Added: 4/5/08
mEgo’s pitch from TechCrunch Elevator PitchesAdded: 6/4/08
|Launch Date||September 18, 2007|
mEgo lets you create avatars that are great visual representations of yourself. Users can choose from among all kinds of body types, hair, silhouettes and backgrounds. Once you have created a similar looking avatar you get to input information about yourself including everything from the basics to school and work to food and drink to trips and travel.
The avatars are also highly functional. People can view parts of your online profile by hovering over areas of your avatar. For instance, they might find info about your personal trips and travel by hovering over your right foot.
Users can input their favorite feeds into their avatars, which can also be viewed by hovering over certain body “pods”. They are inputted by providing the users’ own feed or by providing a specific search term or tag. For instance, with your YouTube feed you can provide the username for your personal channel or provide a search term like “TechCrunch.” Popular feeds for mEgo integration include Flickr, Photobucket, Amazon.com’s Wishlist, Last.fm, Del.icio.us and Netflix.