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Closed Date5/2012

General Information


Los Angeles, USA
1278 South Beverly Glen
Los Angeles, CA, 90024


Co-founder & Co-CEO


TOTAL $7.35M
Angel, 5/2006
Angel, 7/2007
Angel, 1/2009
Series A, 4/2010
Series A, 2/2011



mEgo Closed down May 13, 2012


Los Angeles-based mEgo lets users create personalized avatars that carry their online profiles and can be integrated into users’ blogs, social networks, websites, and IM clients. The online profiles display user-picked content like profile details, videos, photos, feeds, and widgets. When you update your profile on mEgo it updates your avatar profile on all your online properties. This will allow people to have one consistent, updated profile as they join, enhance and migrate from social network to social network.

mEgo founder Ariel McNichol previously created popular software, games, and mobile products for Yahoo, AOL, Lucas Arts and Disney, and her co-founder Julia Johnston was a “lawyer and highly accomplished business strategist in the technology, media and telecommunication industries.” Ariel started working on prototypes for creating, managing and updating online profiles back in 1999. Their new online profile avatar mEgo’s revenue model consists of a blend of advertising, sponsorship, referral revenue and ecommerce. In addition, mEgo will offer users the chance to allocate a portion of advertising revenue generated by their mEgos to a non-profit cause of their choice. The company’s growth will come from viral marketing and promotion and distribution deals with social networks and other sites.

Future plans include adding the following features: expanded widget support, enhanced visuals, non-avatar profile for professional networking, browser sidebar profile and a mobile mEgo.

Similar competitors in the online profile space include ProfileBuilder.

Recent Milestones

  • Check
    Closed. (5/13/12)
  • Dollar
    mEgo received $915k in Series A funding. (2/21/11)
    Posted 11/25/13 at 4:56am via
  • Dollar
    mEgo received $833k in Series A funding. (4/12/10)
    Posted 12/12/13 at 11:20pm via
  • Dollar
    mEgo received $2.5M in Angel funding. (1/22/09)
    Posted 1/22/09 at 11:10am via
  • Dollar
    mEgo received $2M in Angel funding. (7/1/07)
    Posted 2/5/08 at 2:44pm
  • Dollar
    mEgo received $1.1M in Angel funding. (5/1/06)
    Posted 2/5/08 at 2:44pm
  • Check
    mEgo added Julia Johnston as Co-founder & Co-CEO.
    Posted 2/5/08 at 2:44pm
  • Check
    mEgo added Ariel McNichol as Co-founder & Co-CEO.
    Posted 2/5/08 at 2:44pm
  • Check
    mEgo added Kit Codik as Advisor.
    Posted 11/13/08 at 4:21pm



mEgo’s presentation at TC40 2007.

Added: 4/5/08

mEgo’s pitch from TechCrunch Elevator Pitches

Added: 6/4/08



Launch DateSeptember 18, 2007
Tags mego, ad-supported-software

mEgo lets you create avatars that are great visual representations of yourself. Users can choose from among all kinds of body types, hair, silhouettes and backgrounds. Once you have created a similar looking avatar you get to input information about yourself including everything from the basics to school and work to food and drink to trips and travel.

The avatars are also highly functional. People can view parts of your online profile by hovering over areas of your avatar. For instance, they might find info about your personal trips and travel by hovering over your right foot.

Users can input their favorite feeds into their avatars, which can also be viewed by hovering over certain body “pods”. They are inputted by providing the users’ own feed or by providing a specific search term or tag. For instance, with your YouTube feed you can provide the username for your personal channel or provide a search term like “TechCrunch.” Popular feeds for mEgo integration include Flickr, Photobucket,’s Wishlist,, and Netflix.

mEgo screenshot
Above: mEgo Screenshot -- #1
Uploaded: 2/22/08
mEgo screenshot
Above: mEgo Screenshot -- #2
Uploaded: 2/22/08

Traffic Analytics






  1. Citation Needed [add]
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  3. mEgo Raises Another $2.5 Million For Its Multimedia Social Avatars ( [edit]
  4. mEgo Gets $833K ( [edit]
  5. mEgo Gets $915K More ( [edit]
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Last Edited 1/26/14

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