CrunchBase is hiring! Check out our open positions →
Register | Login or Login

General Information

Websitemediatrust.com
Blogblog.mediatrust.com
Twitter@mediatrust
CategoryAdvertising
Phone877.987.8785
Emailsales@mediatrust.com
Employees60
Founded4/04
DescriptionPerformance Marketing Company

Offices

New York, USA
404 Park Avenue South,
2nd floor
New York, NY, 10016
USA

People

CEO, President
VP Engineering, Chief Software Architect
VP of Monetization & Strategic Account Management
Chairman & Founder
COO, VP Product
Controller

Former People

VP Finance
CMO
VP Engineering
Show All Former People

Acquisitions

Kenzei, 1/10

Funding

TOTAL $21M
FUNDING TOTAL $21M
Venture Round, 5/10
Ropart Asset Management
Peter Bordes
$18M
Venture Round, 2/11
Ropart Asset Management
$3M

Competitors

Tags

MediaTrust

MediaTrust makes online direct response advertising effective & efficient for advertisers, agencies, affiliate marketers and publishers by connecting quality clicks to conversions with the innovative PerformanceExchange real-time cpc bid exchange for performance marketing.

MediaTrust’s PerformanceExchange connects advertisers with customers in real-time via our proprietary CPC bidding and customer delivery system.

Advertisers

  • Expand your reach… beyond search to high quality email & content
  • Target your audience… where, when & how you want
  • Connect clicks to performance… winning bids deliver quality consumers
  • Analyze & optimize… campaigns & bids for optimal conversion ROI

Publishers

  • Monetize your traffic… xml, text link, search, display to email & content channels
  • Deliver relevant ads… variety of targeted & unique campaigns
  • High consistent CPC payouts… have confidence that your quality clicks always hold value & maximize inventory yield
  • Tools & Analytics… optimize your traffic quality ROI

The company was recently named the 9th fastest growing US company in 2009 & 2010 by Inc. 500 & #1 Performance Marketing Network by Revenue Performance Magazine

Recent Milestones

  • Check
    MediaTrust — New channel provides an additional source of quality traffic for direct response and lead gen advertisers wanting extra reach without the the extra work (11/8/11)
    Posted 11/12/11 at 6:43pm via mediatrust.com
  • Check
    MediaTrust — Current CEO, Peter Bordes, Will Continue an Active Role as Executive Chairman of the Board. (9/20/11)
    Posted 11/12/11 at 6:48pm via mediatrust.com
  • Check
    MediaTrust — MediaTrust’s CEO will be joining 8 other industry leaders on the 2011-2012 Board of Directors. (9/15/11)
    Posted 11/12/11 at 6:46pm via mediatrust.com
  • Check
    MediaTrust — Thomas will drive the continued revenue growth of MediaTrust’s PerformanceExchange (MTPX)—a real-time CPC bid exchange for performance marketing (5/17/11)
    Posted 11/12/11 at 6:40pm via mediatrust.com
  • Check
    MediaTrust added Roland Navarro de Ros as VP Business Development. (4/1/11)
    Posted 8/13/11 at 9:24pm
  • Check
    MediaTrust — MediaTrust Unveils PerformanceExchange—A Premium Real-Time, Quality Based, CPC Bidding Platform. Connecting quality traffic to conversions, MediaTrust launches real-time online CPC bidding platform (3/1/11)
    Posted 11/12/11 at 6:38pm via mediatrust.com
  • Check
    MediaTrust — MediaTrust Unveils PerformanceExchange—An Innovative Premium Real-Time, Quality Based CPC Bidding Platform. (3/1/11)
    Posted 3/19/11 at 9:42am via mediatrust.com
  • Dollar
    MediaTrust received $3M in Venture Round funding. (2/24/11)
    Posted 2/24/11 at 8:45pm via pehub.com
  • Check
    MediaTrust — MediaTrust, a leading digital performance marketing company, was announced the winner of the Best Practices award for Sales and Marketing at the fifth annual New York Enterprise Report’s Small Business Awards (11/12/10)
    Posted 11/20/10 at 6:12am via mediatrust.com
  • Check
    MediaTrust added Dock Kim as VP Advertising & Publisher Parnership. (10/15/10)
    Posted 1/2/11 at 12:34pm
  • Dollar
    MediaTrust received $18M in Venture Round funding. (5/6/10)
    Posted 5/11/10 at 2:27pm via mediatrust.com
  • Check
    MediaTrust added Micheal Gilbreth as Controller. (5/6/10)
    Posted 5/11/10 at 2:33pm
  • Check
    MediaTrust — MediaTrust Acquires search & cpc marketing Company Bardon Advisors (4/26/10)
    Posted 5/11/10 at 2:13pm via businesswire.com
  • Check
    MediaTrust added Keith Cohn as CEO, President. (4/26/10)
    Posted 5/11/10 at 2:33pm
  • Check
    MediaTrust — MediaTrust names Keith Cohen as President (4/26/10)
    Posted 5/11/10 at 2:17pm via imediaconnection.com
  • Handshake
    MediaTrust acquired Kenzei. (1/18/10)
    Posted 1/20/10 at 12:29am via freshnews.com

Videos

Above:

MediaTrust PerformanceExchange Demo Video

Added: 11/13/11

Screenshots

MediaTrust screenshot
Above: MediaTrust
Uploaded: 3/21/11

Products

IdentityEdge.com

  • EdgeAlerts EdgeAlerts provides early notification by e-mail, regular mail and/or telephone whenever IdentityEdge detects your personal identity is at risk of being compromised

  • MoneyEdge Be prepared with MoneyEdge Lost Wallet Protection! When your wallet gets lost or stolen, you can now quickly act to limit your losses, maintain your good credit, and replace your lost or stolen cards

  • CriminalEdge CriminalEdge provides Criminal and Sex Offender Reports and Monitoring - searching all criminal records available on a monthly basis to identify instances where your identity is potentially being used by unauthorized individuals and accused criminals.

In addition, CriminalEdge searches all sex offender registries throughout the United States and compiles an initial report for your review. This report allows you to determine if your name or address has been used by an unauthorized individual, as well view the names and addresses of sex offenders registered in your zip code

  • RestorationEdge As an IdentityEdge member, you are just a toll-free phone call away from full restoration services - up to and including, if you choose, allowing us Limited Power of Attorney (LPOA) to assist you in restoring your identity

  • Customer ServiceEdge IdentityEdge offers Online and Toll-Free Member Support. We are here for you with anytime online access to your IdentityEdge member dashboard, knowledgeable and accessible identity protection customer support reps, and 24/7 lost wallet support.

Toll-Free Member Support number provided upon completion of IdentityEdge sign up and made available only to current members

MediaTrust screenshot
Above: IdentityEdge
Uploaded: 3/28/11

PerformanceExchange

Websitemediatrust.com/performanceexchan...
Blogblog.mediatrust.com
StageLive
Launch DateMarch 1, 2011
Tags exchange, ad-exchange, bid-exchange, rtb, ppc, email-marketing, search, seo, display, banner, direct-response, conversion, real-time, cost-per-click, search-engine-marketing, internet-marketing, advertising, affiliate-marketing, text-link, edu, insurance

Real-Time Online CPC Bid Exchange for Performance Marketing that Connects Quality Clicks to Conversions.

MediaTrust’s PerformanceExchange connects advertisers with prospective new customers via our innovative proprietary real-time bid exchange.

Using MTPX, quality clicks are connected to conversions. Our proprietary algorithms optimize based on performance by serving ads with the highest probability to convert. This innovative technology enables us to provide the highest ROI for both our publishers and advertisers. The winning ads are dynamically generated and the subsequent click is priced and routed appropriately based on real-time bids and click quality metrics.

All clicks are reviewed and routed through our internal performance filtering system, ensuring advertisers pay only for quality consumers delivered to their landing page and giving publishers in-depth reporting on how to optimize their traffic quality ROI.

Advertisers

  • Expand your reach… beyond search to high quality email & content
  • Target your audience… where, when & how you want
  • Connect clicks to performance… winning bids deliver quality consumers
  • Analyze & optimize… campaigns & bids for optimal conversion ROI

Publishers

  • Monetize your traffic… xml, search, display to email & content channels
  • Deliver relevant ads… variety of targeted & unique campaigns
  • High consistent CPC payouts… have confidence your quality clicks always hold value & maximize inventory yield
  • Tools & Analytics… optimize your traffic quality ROI

Videos

Above:

PerformanceExchange Overview

Traffic Analytics

Compete

Mediatrust

Sources

  1. MediaTrust Acquires Kenzei (freshnews.com) [edit]
  2. MediaTrust Completes $18.8 Million Recapitalization and Follow-On Investment (mediatrust.com) [edit]
  3. MediaTrust Inks $3M From Ropart (pehub.com) [edit]
  4. mediatrust.com [edit]
    MediaTrust Ranked 9th on Inc. Magazine 500 List (blog.mediatrust.com) [edit]
    MediaTrust Named #1 Performance Marketing Network (blog.mediatrust.com) [edit]
    Microsoft Online Ad Vet David Coburn Joins MediaTrust as Head of Product (mediatrust.com) [edit]
    Business Wire (businesswire.com) [edit]
    imedia connection (imediaconnection.com) [edit]
    MediaTrust Wins Best Sales & Marketing Practice Award by The New York Enterprise Report (blog.mediatrust.com) [edit]
    MediaTrust Unveils PerformanceExchange at LeadsCon (blog.mediatrust.com) [edit]
    MediaTrust Launches the PerformanceExchange real-time cpc Bid Platform for Performance marketing (blog.mediatrust.com) [edit]
    MediaTrust Announces Trevor Thomas as Chief Revenue Officer (blog.mediatrust.com) [edit]
    MediaTrust Launches New PerformanceExchange Managed Content Traffic Channel (blog.mediatrust.com) [edit]
    MediaTrust’s CEO Peter Bordes Elected President of the Performance Marketing Association’s Board of Directors (blog.mediatrust.com) [edit]
    MediaTrust Names Keith Cohn New CEO (blog.mediatrust.com) [edit]
Edit This Page
Last Edited 3/6/13

Revision History RSS Picture

Sharing

Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize »

Recent Incoming Links

External Links

CrunchBase API

Sponsors



Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy