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Mediastay

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Mediastay is specialized in acquisition and monetization of traffic within the online free games sector.

Mediastay runs Games Passport, a casual gaming network (Web, Facebook, Mobile, Tablet) which intends to offer the largest choice of games for casual players. These include such games as Pyramid (Kobojo) and exclusive licenses for the games SecretStory (Endemol/TF1), 12 Coups de Midi (Endemol/TF1) and D&CO (M6).

Mediastay also publishes the famous free games Kingolotto and Bananalotto.

The network currently has over 25 million members, accessible in 14 countries.

To monetize these games and to generate revenue for its network of premium publishers, Mediastay developed MDS Match, proprietary performance based monetization tools (coregistration, emailing, deal of the day, offerwall solutions…).

With a team of 75 talented people, 25M$ revenues, Mediastay is one of the biggest players in lead generation in Europe and USA.

Milestones

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• 
  Mediastay added Jerome Balmes as CEO.
  Posted 4/11/11 at 6:54am
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  Mediastay added Jonathan Zisermann as COO.
  Posted 4/11/11 at 6:54am
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  Mediastay added Eric Bennephtali as COO.
  Posted 4/11/11 at 6:53am
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  Mediastay invested in Staaff. (6/1/08)
  Posted 5/27/09 at 8:04pm
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  Mediastay received $21.5M in Series B funding. (4/8/11)
  Posted 4/11/11 at 6:50am via techcrunch.com
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  Mediastay received in Series A funding. (4/1/07)
  Posted 4/11/11 at 6:50am via alacrastore.com
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  Mediastay received in Seed funding. (1/1/00)
  Posted 4/11/11 at 6:40am
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  Mediastay acquired Yacado. (3/1/10)
  Posted 4/11/11 at 6:56am via clubic.com
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  Mediastay acquired LuckySurf. (6/30/08)
  Posted 6/30/08 at 9:48am via co.uk
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  Mediastay — Mediastay launches OfferMatch, its own offer based payment solution. (6/15/10)
  Posted 4/12/11 at 12:45am via mediastay.com
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  Mediastay — Mediastay Becomes the First French Advertising Company to be Accredited by Facebook. (1/21/11)
  Posted 4/12/11 at 12:45am via mediastay.com

Videos

Screenshots

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Above: Kingolotto Homepage
Uploaded: 4/13/11

Above: Bananalotto Homepage
Uploaded: 4/13/11

Above: DiamondsQuest Homepage
Uploaded: 4/13/11

Products

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GamesPassport

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GamesPassport is a network of casual game websites based on a simple concept: one game – one website.

All websites share common ergonomics, structure and design rules. It is a prime platform for game publishers and developers seeking a new distribution channel and revenue stream. Mediastay connects the game to its network of more than 15 million players, provides loyalty and reward programs as well as monetization tools

Above: GamesPassport Homepage
Uploaded: 4/13/11

OfferMatch

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OfferMatch is the first French offer-based payment solution, also available in Europe and in the US.

OfferMatch is a new and innovating payment method through which a user, who is about to make a purchase, will be offered the possibility to get the product, service or virtual currency for free, simply by selecting and filling out an advertising offer.

It is an excellent tool for advertisers looking to optimize their advertising campaigns and to recruit new clients and a new monetization tool which brings additional revenue to the publishers.

Above: OfferMatch Homepage
Uploaded: 4/13/11

Traffic Analytics

Compete

Sources

1. Mediastay acquires Yacado.com (fr) (clubic.com) [edit]
2. Mediastay-Kingoloto Crosses the Atlantic and Acquires Luckysurf (prnewswire.co.uk) [edit]
3. Cap funding report [edit]
4. Citation Needed [add]
5. Turenne Capital Partenaires SA acquires a minority stake in Mediastay SAS (alacrastore.com) [edit]
6. Cha-Ching: MediaStay’s Game Monetization Solutions Snag $21.5 Million (techcrunch.com) [edit]
7. Mediastay Becomes the First French Advertising Company to be Accredited by Facebook. (mediastay.com) [edit]
8. Mediastay launches OfferMatch, its own offer based payment solution. (mediastay.com) [edit]