|Description||Bridging the Market|
|Seed, 1/13 |
MediaCrossing Inc. is building an important new company in an exciting new category–independent media trading and market making–in the fast-growing multi-billion dollar global digital ad market.
MediaCrossing bridges digital media buyers and sellers seeking to serve as their preferred independent digital media trading partner. The Company is a global media trading specialist building and sharing competitive advantage delivering enhanced value, execution (or “crossing” from which our Company name originates), transparency, and liquidity in Display, Video, Social and Mobile programmatic, tradable ad inventory.
MediaCrossing is led by a world-class team of employee-owners with proven, relevant experience earned at leading firms on Madison Avenue and Wall Street. MediaCrossing specialists are skilled in: media, operations, data, analytics, trading, technology, research, marketing, finance, and business development. The Company leverages team capabilities, experience and deep, specific audience data and analytics to deliver relevant messages while reducing waste and maximizing campaign dollars for better results. As the team firm learns and grows, MediaCrossing will innovate investment and risk management tools for use by all market participants (marketers, agencies and publishers). MediaCrossing is building the world’s leading programmatic digital media market-maker bridging buyers and sellers.
In short, MediaCrossing: where Madison Avenue client focus and marketing science meets Wall Street innovation and trading best practices.