| Acquired by | Perfect Market |
| Date | 11/08 |
| Website | mediariver.com |
| Category | Search |
| Phone | 312-896-2200 |
| Employees | |
| Founded | 2001 |
| Description | contextual search platforms |
Media River Inc. develops contextual search platforms. It offers ClickSurge platform that enables Web publishers to guide Internet users to the publishers’ online content in a widget-based delivery model, as well as allows to link content of various types, including video, music, pictures, and text onto various Web pages based on the properties of that Web pages. The company also builds widgets on the platform to scan the contents of a Web page, as well as to search for related content placing links to that content onto Web pages at publisher’s and partner’s Website or other Internet pages, including user-generated content sites, such as blogs and social networks.
Media River Inc. was formerly known as Intellext, Inc. and changed its name to Media River Inc. in May 2007. The company was incorporated in 2001 and is based in Chicago, Illinois. As of November 3, 2008, Media River Inc. operates as a subsidiary of Perfect Market, Inc.
