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Maxifier

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Maxifier provides inventory optimization services to on-line publishers, ad networks and leading media companies throughout North America and Europe. We develop and deploy technology solutions that empower our clients to see and forecast the performance of all campaigns at once, simulate, review and implement changes against a multitude of user-defined KPIs, all for the purpose of driving revenue.

Ad operations, sales and executives use our platform on their ad servers to optimize campaign performance, manage and forecast global inventories, and maximize the value of their directly sold inventory.

Maxifier is ad server agnostic and has already implemented our suite of tools with many popular ad servers, including DART, DFP, OAS, Helios IQ, DFA, Atlas and MediaMind.

Within a publisher’s organization, we target three functions as potential users of our tools:

Executive Management; gain visibility of a variety of factors which drive revenue

Advertising Sales; gain insight to ongoing and forecasted campaign performance with the ability to adjust parameters in order to deliver on campaign commitments

Advertising Operations; gain the ability to control distribution of campaigns, predict the availability of inventory, and optimize campaign performance

Milestones

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• 
  Maxifier added Denise Colella as CRO. (11/1/11)
  Posted 12/5/11 at 9:56am
• 
  Maxifier added Denise Colella as CRO. (10/1/11)
  Posted 12/2/11 at 12:14pm
• 
  Maxifier added Anthony Katsur as COO. (9/1/11)
  Posted 10/7/11 at 9:08pm
• 
  Maxifier added Dr. Igor Minakov as Head of Development. (10/1/10)
  Posted 6/30/11 at 4:58am
• 
  Maxifier added Jonathon Shaevitz as CEO. (12/1/10)
  Posted 6/30/11 at 4:58am
• 
  Maxifier — AOP Digital Publishing Awards Winner: Top Ad Platform (1/1/10)
  Posted 7/1/11 at 7:45am

Videos

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Sources

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