|Description||Ad Inventory Optimization Platform|
Maxifier is a market-leading online advertising technology provider delivering programmatic premium optimization. Offering a technology specifically developed to support premium inventory, Maxifier works with premium publishers and ad networks to empower them to unlock and maximize the value of their total inventory. Using Maxifier’s ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.
Maxifier’s cutting-edge solution encompasses advanced ad optimization and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimizing campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier delivers benefits to both the commercial and ad operations teams. With offices in the US, UK, Japan and Russia, Maxifier works with publishers and media companies including Forbes, The Guardian, Bauer Media and A.H. Belo Corp.