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PublicMAT
Raised
Post IPO Valuation

General Information

Websitemattel.com
Twitter@mattel
CategoryConsumer Web
Phone310-252-2000
Emailcorporate.communi...
Employees28,000
Founded1945
DescriptionToy manufacturing company

Offices

El Segundo, USA
333 Continental Boulevard
El Segundo, CA, 90245
USA

People

Founder
Founder
Board of Directors
Chairman and CEO

Acquisitions

Mega Brands, 2/2014 $460M

Service Providers

Tags

Mattel

Mattel is one of the world’s largest toy companies.

Recent Milestones

Videos

Screenshots

Mattel screenshot
Above: Mattel Screenshot -- #1
Uploaded: 5/10/09

Products

Barbie Video Girl

Websitebarbie.com/videogirl
StageLive
Launch Date2010
Tags barbie, doll, video-barbie, windows, camera, editing-software

With Video Girl Barbie, your child can play filmmaker by shooting real videos. Barbie’s necklace features a camera lens that shoots from her point of view. You can watch the recordings in real time and play them back on the color LCD screen that’s conveniently located on her back.

Barbie’s controls allow up to 25 minutes of recording at a time. You can scroll through your clips and delete what you don’t want to use. With the USB cable, you can even transfer clips to your computer. Barbie’s playback mode doesn’t include audio, but you’ll be able to see and hear the clips when you transfer them to your computer.

Barbie comes out of the box in denim jeans, a trendy print hoodie with shimmery pink fabric, and matching pink ankle boots. You can hold her while you’re recording, or use her jointed knees, elbows, and hands to pose and point her toward your film set. Whether she’s documenting her birthday party or filming a dramatic epic starring her favorite Barbie dolls, your child will love the creative possibilities of Video Girl Barbie Doll.

Plug Barbie into your Windows machine with the USB cable and download the free exclusive editing software that allows you to turn your clips into movies with music, sound effects, graphics, and transitions. The software comes preloaded with soundtrack music that fits most any genre–from romance and action, to comedy and drama. Kids will love integrating the Barbie-themed transitions, opening screens, and closing credits screens into their films.

With Video Girl editing software, you can even connect Barbie to your computer for live video display. The software is intuitive and easy to use, but younger children may need help learning the tools. After your child is done editing her film, she can save the file and share it with her friends.

Mattel screenshot
Above: My place
Uploaded: 1/27/13

Stock Price

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Compete

Mattel

Sources

  1. Toy giant Mattel acquires Canada’s Mega Brands in $460-million deal (theglobeandmail.com) [edit]
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Last Edited 2/28/14

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