|Description||Marketing measurement and optimization|
Marketing Productivity Group delivers state-of-the-science analytical solutions to address clients’ unanswered insight needs. Their next generation models are built to address the ever-evolving marketing landscape. Through the use of advanced techniques like vector autoregression, MPG’s capabilities enable them to explain and connect digital marketing to traditional marketing and trade activities. MPG is comprised of industry leaders who specialize in capturing marketplace dynamics and their effects on the bottom line.