|Description||Interactive Event Location Directory|
|Venture Round, 12/09 ||$300k|
MarketArt is a digital media technology company that develops and sells interactive media and advertising systems to both online and to out-of-home markets.
The company is the leading provider of electronic directories and media systems to the events and trade show markets with its You Are Here products.
You Are Here is a collaborative media platform providing event marketing, exhibitor promotion and attendee information to event managers, exhibitors and attendees. Its core is an interactive, map-based, directory and advertising platform used to build online marketplaces for associations and their members. You Are Here leverages user-content, search, social and digital media into a powerful event marketing ‘magnet’ that builds community and connects buyers and sellers year round. It provides exhibitors extended value to their event participation and enhances the value of each exhibitorâ€™s own online marketing efforts.
The system is deployed both on a showâ€™s web site and on the show floor itself, is deployed by many of the largest trade shows in the U.S. and is a new-media advertising platform used by thousands of exhibitors from around the world. You Are Here can replace traditional printed materials and is especially important to environmentally â€˜greenâ€™ shows. The company has offices in Alexandria, VA and Albany, NY.