Making Sense

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Doppler

Doppler is a cutting edge, proprietary e-mail marketing program created by Making Sense, an international web technology company headquartered in San Antonio, Texas, and Buenos Aires, Argentina.

Doppler is a powerful email marketing tool that allows you to send email campaigns and measure its impact results through multiple reports. Improve your marketing by fully integrating with your social networks and performing A/B Test in a simple, quick and effective way.

E-mail campaigns enable clients to send a campaign to one or several mailing lists using an e-mail template. This template can be designed by our clients. A proprietary system is included in the campaign to obtain tracking reports while the campaign is being monitored for effectiveness.

Doppler also provides bilingual e-mail marketing campaigns and English-Spanish translation services.

Lander is the new landing-page creation platform, a performance marketing web app, enabling even those without IT or design knowledge to produce and manage effective PPC, social media and email marketing campaigns. All assisted by real-time A/B testing.

More independence, more flexibility Take advantage of our simple 3 step process, design, publish and optimize your landing pages in minutes. Every marketing professional can be an expert with Lander’s incredible features: Design independence: We know it’s hard to create something from nothing. That’s why our current layouts are easy to customize. Choose a layout as a starting point, then customize it to create the perfect landing page. Design beautiful, high-converting landing pages, even if you’re not a designer. Functional layouts: Lander works for a wide range of B2B and B2C campaigns, offering a choice of layouts to match specific online marketing goals. Easy-to-use editor: Lander’s intuitive drag-and drop-editor lets marketers design their own landing pages without them needing to use html or CSS. They can customize any of the app’s existing layouts or create new ones from scratch. Custom Domain: Lander makes it easy to incorporate a customized URL – enhancing a page’s impact, improving its SEO performance, and making it more memorable, in turn boosting the number of repeat visits. Advanced functionality: Lander lets users integrate any number of applications or web analytical tools into their landing pages, simply by embedding tracking codes, javascript or just use the intuitive integrations we have like the ones with Doppler, Salesforce, Mailchimp and Hubspot.

More trackable performance In order to improve your landing page’s performance you need to be able to measure, track and make some wise decisions! Lander can help you do this: A/B Split testing: Maximizing the performance of new landing pages is easy with Lander. Marketers can test up to three different versions of each page, using real-time feedback to fine-tune their choice of layout, text, images and calls to action. Performance monitoring: Lander’s dashboard displays traffic volumes, numbers of leads, conversion rates and more. Split-test results enable users to compare how their landing pages perform before and after layout changes. Easy data capture: Lander’s form-building tool is a cinch to use, helping marketers garner the exact data they need to drive conversions.

How much does Lander cost? The default plan lets you have up to 500 visitors per month - and it’s completely FREE! (Aren’t those the sweetest words?) Choose the plan based on the estimated number of visitors per month. If you go over your visitors per month, don’t worry, it’s really easy to upgrade!

For more information on the Lander landing-page platform, go online at Lander App. Also, you can see Lander video here or visit our Twitter profile or Facebook fan page.