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Acquired byHanesbrands
Price$575M
Date7/2013

General Information

Websitemaidenform.com
Twitter@Maidenform
CategoryeCommerce
Phone888-888-9328
EmailCustomerService@M...
Employees
Founded1/1922

Offices

Oklahoma, USA
7642 West Reno Avenue
Suite D-415
Oklahoma, OK, 73128
USA

Tags

Maidenform

In 1922, Ida Rosenthal and Enid Bisset created the original Maidenform® brassiere. It was the first brassiere to give women a natural appearance by shaping the natural contours of the bust.

Since then, Maidenform® Brands, Inc. has become a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. We design, source and market an extensive range of intimate apparel products, including bras, panties and shapewear.

For over 90 years, we have built strong equity for our brands and established a platform for growth through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women.

Recent Milestones

Videos

Screenshots

Maidenform screenshot
Above: Homepage
Uploaded: 7/25/13

Sources

  1. HanesBrands to buy Maidenform for $575 mln in cash (marketwatch.com) [edit]
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Last Edited 7/24/13

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