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General Information


New York, USA
261 Madison Avenue, 9th Floor
New York, NY, 10016


CEO & Co-founder
VP Product
VP Online Marketing
Board Member
Board Member
Advisor & Business Development
CTO & Co-founder
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TOTAL $20.5M
Series A, 5/2010
Magma Venture Partners
Series B, 9/2011
Horizons Ventures
Magma Venture Partners
Series C, 10/2013
Qualcomm Ventures
Magma Venture Partners
Horizons Ventures
Venture Round, 2/2014
Mail.Ru Group



Magisto is a fun and easy way to share your experiences through video. Magisto’s Web, iPhone and Android apps enable users to automatically edit videos and share them with friends and family.

Using Magisto requires no previous experience of knowledge of video editing - users simply record and upload videos, select a theme, background music and give their movie a title, and Magisto will turn the videos into beautiful edited movies, complete with music and effects, in minutes.

Magisto is the brand name of SightEra Technologies LTD. SightEra was founded in 2009 by award-winning Computer-Vision experts Dr. Oren Boiman and Dr. Alex Rav-Acha out of the clear need to revolutionize the way people browse, search and share visual information by cutting-edge computer-vision technologies and products. SightEra is hosting a unique blend of crazy mathematicians, consumer product experts, Ninja web developers and video creative champions.

Recent Milestones



This video was originally published on Beet.TV

Added: 10/29/13

Magisto mobile app demo video

Added: 10/29/13


Magisto screenshot
Above: new
Uploaded: 12/7/11


Magisto Android Application

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Magisto iPhone Application

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  1. Citation Needed [add]
  2. Magisto Debuts Automatic Video Editing Tool, Raises $5.5M From Li Ka-shing, Others ( [edit]
  3. Social Video Startup Magisto Raises $13 Million From Qualcomm And Sandisk ( [edit]
  4. Magisto Raises $2M from Mail Ru Group ( [edit]
  5. Magisto Hits Milestone of 5 Million Users With 1 Million Downloads in the Last Month ( [edit]
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Last Edited 2/23/14

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