| Total | €750k |
| Seed, 4/06 Ashu Mathura | €250k |
| Series A, 1/07 HENQ Invest | €500k |
MADS enables advertisers to reach exactly the right people at the right time with the right message, anywhere.
MADS powers the full mobile advertising value chain, and enables operators, publishers and advertisers to deliver highly targeted and personalized campaigns to mobile consumers. MADS delivers a full suite of products including: MADS for Operators, to create, manage and monetize mobile inventory; MADS for Agencies, to plan, book and optimize campaigns; and MADS for Advertisers, to track real-time campaign performance analytics and reports.
MADS unlocks powerful advertising opportunities for brands and creates new revenue streams for operators and publishers across all mobile channels including: Mobile Internet, SMS Push/Insert, MMS Push/Insert, Mobile Video, Mobile Games and Applications, Idle Screen and Ring Back Tones. MADS empowers advertisers to deploy dynamic, interactive, highly personalized mobile ads to consumers with the same confidence and control as online ads.
MADS is currently processing more than 250 million ad requests per month in Europe, and is the mobile advertising platform of choice for more than 100 operators and publishers across 15 countries. MADS was founded in 2006 and is a privately-held company based in Amsterdam.
Visit http://www.mads.com to learn more.
| Website | mads.com |
| Stage | Live |
| Launch Date | October 1, 2006 |
The MADS Mobile Advertising Solutions offer operators, publishers, media agencies and advertisers one single solution to advertise on mobile devices and in any mobile media. The platform consists of a robust operator-grade mobile profiling and ad server solution (MADS Server) and a user interface for inventory management, ad sales, campaign management and reporting (MADS Explorer). The interface is multi-lingual, time zone sensitive, and built to fit the specific needs of all parties in the mobile advertising value chain.
