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General Information
Phone+31 20 894 33 33
DescriptionInside Mobile Marketing


World Headquarters
Keizersgracht 635
Amsterdam, 1017 DS, NLD


Founder & CEO
Co-founder & CTO
CTO & Solutions Architect


TOTAL $2.33M
Seed, 4/2006
Ashu Mathura
Series A, 1/2007
HENQ Invest
Series B, 11/2011
OTM Investments




MADS | Inside Mobile Marketing

MADS powers the full mobile advertising value chain, and enables operators, publishers and advertisers to deliver highly targeted and personalized campaigns to mobile consumers. MADS delivers a full suite of products including: MADS ONE for Operators, to create, manage and monetize mobile inventory; MADS ONE for Agencies, to plan, book and optimize campaigns; and MADS ONE for Advertisers, to track real-time campaign performance analytics and reports.

MADS unlocks powerful advertising opportunities for brands and creates new revenue streams for operators and publishers across all mobile channels including: Mobile Internet, SMS Push/Insert, MMS Push/Insert, Mobile Video, Mobile Games and Applications, Idle Screen and Ring Back Tones. MADS empowers advertisers to deploy dynamic, interactive, highly personalized mobile ads to consumers with the same confidence and control as online ads.

MADS is currently processing more than 2 billion ad requests per month World-wide, and is the mobile advertising platform of choice for more than 150 operators and publishers across 31 countries. MADS was founded in 2006 and is a privately-held company based in Amsterdam.

Recent Milestones

  • Dollar
    MADS received $1.38M (€1M) in Series B funding. (11/4/11)
    Posted 11/4/11 at 3:50am via
  • Check
    MADS added Melvin Rook as CTO & Solutions Architect. (2/1/10)
    Posted 2/11/13 at 4:05am
  • Check
    MADS added Jasper de Vreugt as Director of Sales & CCO. (10/1/07)
    Posted 4/8/08 at 12:20pm
  • Dollar
    MADS received $654k (€500k) in Series A funding. (1/6/07)
    Posted 6/19/08 at 11:39am
  • Dollar
    MADS received $303k (€250k) in Seed funding. (4/1/06)
    Posted 6/17/08 at 6:29am
  • Check
    MADS added Dennis Geerdink as Co-founder & CTO. (1/1/06)
    Posted 6/19/08 at 11:37am
  • Check
    MADS added Ashu Mathura as Founder & CEO. (1/1/06)
    Posted 4/8/08 at 12:20pm




Launch DateOctober 1, 2006

The MADS Mobile Advertising Solutions offer operators, publishers, media agencies and advertisers one single solution to advertise on mobile devices and in any mobile media. The platform consists of a robust operator-grade mobile profiling and ad server solution (MADS Server) and a user interface for inventory management, ad sales, campaign management and reporting (MADS Explorer). The interface is multi-lingual, time zone sensitive, and built to fit the specific needs of all parties in the mobile advertising value chain.

Traffic Analytics




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  3. Mobile ad serving startup MADS raises €1 million Series B ( [edit]
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Last Edited 1/14/14

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