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Acquired bycomScore
Price$44M
Date5/2008
TermsCash

General Information

Websitemmetrics.com
CategoryMobile/Wireless
Phone(206) 447-1860
Employees
Founded2004
DescriptionMobile Media Measurements

Offices

People

CFO
President & CEO
Chief of Measurement Science

Funding

TOTAL $18M
FUNDING TOTAL $18M
Series A, 2004
$11M
Series B, 10/2005
Prism Venture Management
i-Hatch Ventures
WPP
$7M

Tags

M:Metrics

M:Metrics is a leader in mobile media measurement. They can track mobile visitors, pageviews, ads clicked and more.

Recent Milestones

Videos

Screenshots

Products

M:Ad

M:Ad is a tracking service for mobile advertising that continuously monitors clickable display advertising from a broad representative set of mobile Web destinations to reveal leading advertisers across a variety of market segments. M:Ad is available in the U.S. and U.K.

MeterDirect

MeterDirect is an on-device meter that passively measures the mobile Internet behavior and media consumption of more than 4,000 existing Smartphone panelists. The M:Metrics metering technology is compatible with roughly 280 device models. MeterDirect is available in the U.S. and U.K.

MobiLens

MobiLens is a syndicated monthly online survey that captures overall mobile phone usage, including device information, data usage, media consumption and demographic characteristics of a representative sample of more than 40,000 mobile device users. MobiLens is available in the U.S., U.K., Germany, France, Spain, and Italy.

Traffic Analytics

Compete

Mmetrics

Sources

  1. ComScore Buys M:Metrics For $44 Million to Measure the Mobile Web (techcrunch.com) [edit]
  2. Citation Needed [add]
  3. M:Metrics Receives $7 Million Funding (moconews.net) [edit]
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Last Edited 3/25/14

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