| Acquired by | comScore |
| Price | $44M |
| Date | 5/08 |
| Terms | Cash |
| Website | mmetrics.com |
| Category | Mobile/Wireless |
| Phone | (206) 447-1860 |
| Employees | |
| Founded | 2004 |
| Description | Mobile Media Measurements |
| Total | $18M |
| Series B, 10/05 Prism VentureWorks i-Hatch Ventures WPP | $7M |
| Unattributed | $11M |
M:Metrics is a leader in mobile media measurement. They can track mobile visitors, pageviews, ads clicked and more.
M:Ad is a tracking service for mobile advertising that continuously monitors clickable display advertising from a broad representative set of mobile Web destinations to reveal leading advertisers across a variety of market segments. M:Ad is available in the U.S. and U.K.
MeterDirect is an on-device meter that passively measures the mobile Internet behavior and media consumption of more than 4,000 existing Smartphone panelists. The M:Metrics metering technology is compatible with roughly 280 device models. MeterDirect is available in the U.S. and U.K.
MobiLens is a syndicated monthly online survey that captures overall mobile phone usage, including device information, data usage, media consumption and demographic characteristics of a representative sample of more than 40,000 mobile device users. MobiLens is available in the U.S., U.K., Germany, France, Spain, and Italy.
