|Description||Mobile Media Measurements|
|Series A, 2004 ||$11M|
|Series B, 10/2005 |
Prism Venture Management
M:Metrics is a leader in mobile media measurement. They can track mobile visitors, pageviews, ads clicked and more.
M:Ad is a tracking service for mobile advertising that continuously monitors clickable display advertising from a broad representative set of mobile Web destinations to reveal leading advertisers across a variety of market segments. M:Ad is available in the U.S. and U.K.
MeterDirect is an on-device meter that passively measures the mobile Internet behavior and media consumption of more than 4,000 existing Smartphone panelists. The M:Metrics metering technology is compatible with roughly 280 device models. MeterDirect is available in the U.S. and U.K.
MobiLens is a syndicated monthly online survey that captures overall mobile phone usage, including device information, data usage, media consumption and demographic characteristics of a representative sample of more than 40,000 mobile device users. MobiLens is available in the U.S., U.K., Germany, France, Spain, and Italy.