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Acquired byDemandTec
Date3/2011

General Information

Websitem-factor.com
CategorySoftware
Phone650-655-3777
Employees
Founded2003
DescriptionInvestment analytics software

Offices

HQ
1400 Fashion Island Boulevard
Suite 602
San Mateo, CA, 94404
USA

People

board affiliations

Funding

TOTAL $10.1M
FUNDING TOTAL $10.1M
Series C, 6/2007
Bay Partners
US Venture Partners
$10.1M
Series D, 2/2009
Pelion Venture Partners
US Venture Partners
Norwest Venture Partners
Bay Partners
$10.1M

Tags

M-Factor

M-Factor, Inc. develops and delivers Web-based profit and revenue optimization software for consumer goods, retail, and quick serve restaurant sectors in the United States and internationally. It develops a software-as-a-service suite that analyzes, forecasts, and optimizes marketing investments and trade spend. The company’s solutions include M4 Marketing Investment Management, which tracks and optimizes marketing and in-store promotional investments; T4 Trade Spending Effectiveness that reallocates trade spend; and P4 Portfolio Pricing Optimization, which allows users to price regions, channels, and products.

M-Factor, Inc. was founded in 2003 and is based in San Mateo, California.

Recent Milestones

Videos

Screenshots

M-Factor screenshot
Above: M-Factor Screenshot -- #1
Uploaded: 2/24/10

Traffic Analytics

Quantcast

Livegraph

Compete

M-factor

Sources

  1. DemandTec to Acquire M-Factor (freshnews.com) [edit]
  2. M-Factor raises $10.1M for marketing analysis software (venturebeat.com) [edit]
  3. SEC (sec.gov) [edit]
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Last Edited 2/5/14

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