| Acquired by | DemandTec |
| Date | 3/11 |
| Website | m-factor.com |
| Category | Software |
| Phone | 650-655-3777 |
| Employees | |
| Founded | 2003 |
| Description | Investment analytics software |
| TOTAL | $10.1M |
| FUNDING TOTAL | $10.1M |
| Series C, 6/07 Bay Partners U.S. Venture Partners | $10.1M |
| Venture Round, 2/09 Pelion Venture Partners US Venture Partners Northwest Venture Partners Bay Partners |
M-Factor, Inc. develops and delivers Web-based profit and revenue optimization software for consumer goods, retail, and quick serve restaurant sectors in the United States and internationally. It develops a software-as-a-service suite that analyzes, forecasts, and optimizes marketing investments and trade spend. The company’s solutions include M4 Marketing Investment Management, which tracks and optimizes marketing and in-store promotional investments; T4 Trade Spending Effectiveness that reallocates trade spend; and P4 Portfolio Pricing Optimization, which allows users to price regions, channels, and products.
M-Factor, Inc. was founded in 2003 and is based in San Mateo, California.
