M-Factor

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M-Factor was founded by a team with a deep understanding of the challenges faced by sales and marketing executives at consumer goods companies and how to address them through the use of analytics.

Harnessing the collective insight of our management team, Science Council, and Board of Advisors, they have developed a unique and robust software-as-a-service suite that continuously analyzes, forecasts and optimizes marketing investments and trade spend. Since inception, M-Factor has become a highly respected provider of dynamic profit and revenue optimization solutions.;’;;

Milestones

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• 
  M-Factor received in Unattributed funding. (2/10/09)
  Posted 2/10/09 at 12:47pm
• 
  M-Factor received $10.1M in Series C funding. (2007)
  Posted 1/25/09 at 4:25pm

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Sources

1. M-Factor raises $10.1M for marketing analysis software (venturebeat.com) [edit]
2. M-Factor raises new funding for profit optimization (venturebeat.com) [edit]