Me.com, which runs on top of software called SNAPP, is the MySpace of white label social networking platforms (and I mean that derogatorily). The idea, as with Ning, is to set up a network in a minimal number of steps. However, each of Me.com’s themes is an eyesore and, worse, the organization of elements throughout the default network is horrible. If you like this MySpace approach to user interface design, then you’ll be right at home. I, for one, get a headache just looking at the thing.

Style considerations aside, Me.com provides an abundance of features, although many of them are poorly implemented. The audio and video sections, for example, don’t support file uploads; you actually have to record the media directly into the browser using a webcam or similar device.

The most bizarre feature is the cars section in which you can actually list the cars you own/once owned/want to own/dream about, etc. Criticisms aside, Me.com does integrate a pretty slick chat applet into each network and the same can’t be said for most of the other platforms.

Network packages on Me.com come in three flavors, which are conveniently compared to one another in a features chart. The biggest differences, of course, are between the free, ad-supported package and the other two. For a minimum (!) of $199 per month, affiliates can control advertising, customize their URL, and implement basic site branding (color schemes, logos, etc.).

View a chart that we compiled in Summer 2007 that compares this company’s social networking product to others.