| Website | lytro.com |
| Blog | blog.lytro.com |
| @lytro | |
| Category | Consumer Electronics/Devices |
| Employees | |
| Founded | 2011 |
| Description | light field camera technology |
| TOTAL | $50M |
| FUNDING TOTAL | $50M |
| Series A, 6/11 New Enterprise Associates Andreessen Horowitz Greylock Partners | $50M |
In short, Lytro is developing a new type of camera that dramatically changes photography for the first time since the 1800s. Rather than just capturing one plane of light, it captures the entire light field around a picture, all in one shot taken on a single device. A light field includes every beam of light in every direction at every point in time. Experimentation in this field started in the mid-1990s at Stanford with 100 cameras in one room. Lytro’s innovation is making it small enough to fit in your pocket. Really.