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Acquired byVideology
Date10/2012

General Information

Offices

LucidMedia HQ
11490 Commerce Park Drive
Suite 220
Reston, VA, 20191
USA
Lucid Media NY
274 Madison Avenue
Suite 701
New York, NY, 10016
USA

People

CEO, Founder

Funding

TOTAL $18.7M
FUNDING TOTAL $18.7M
Series C, 12/2008
Lake Street Capital
RLI Partners
Melton Investments
Redleaf Group
$8.8M
Series D, 6/2010
MMV Financial
$4.5M
Partial Close, 6/2011
$5.43M

Competitors

Tags

LucidMedia

LucidMedia (www.lucidmedia.com) is a demand-side platform (DSP) for display advertising management and targeting that delivers optimized, direct response and brand advertising campaigns to advertisers and their interactive agencies. LucidMedia DSP™ with ClickSense® page-level analysis and intelligent real-time bidding (RTB) is available via self-service or as a managed service. The LucidMedia platform employs an easy-to-use and secure interface to deliver proprietary campaign optimization, consolidated buying across the Internet’s largest repositories, unique insight into real-time inventory availability, universal frequency capping (UFC), and reach into 95% of the online population. Founded in 1999, LucidMedia processes 25 billion ad impressions every month for hundreds of major brand advertisers.

Recent Milestones

Videos

Screenshots

Products

Click Sense

Add some content to this product

LucidMediaDSP

Add some content to this product

Traffic Analytics

Quantcast

Livegraph

Compete

Lucidmedia

Sources

  1. Videology Acquires LucidMedia, A Digital Management Platform for Display and Rich Media Advertising Across Mobile and Online (freshnews.com) [edit]
  2. LucidMedia Secures $8.8 Million in Funding to Launch Contextual Display Advertising Network and Opens Madison Avenue Sales Office (businesswire.com) [edit]
  3. Online Advertising Startup LucidMedia Raises $4.5 Million (techcrunch.com) [edit]
  4. SEC (sec.gov) [edit]
  5. Lead411 launches "Hottest DC Area Companies" awards (lead411.com) [edit]
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Last Edited 12/6/13

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