| Acquired by | Videology |
| Date | 10/12 |
| Website | lucidmedia.com |
| Blog | lucidmedia.com/blog |
| @LucidMediaVIP | |
| Category | Advertising |
| Phone | (703) 207-0040 |
| info@lucidmedia.com | |
| Employees | |
| Founded | 1999 |
| Description | demand-side platform DSP |
| TOTAL | $13.3M |
| FUNDING TOTAL | $13.3M |
| Series C, 12/08 Lake Street Capital RLI Partners Melton Investments Redleaf Group | $8.8M |
| Series D, 6/10 MMV Financial | $4.5M |
LucidMedia (www.lucidmedia.com) is a demand-side platform (DSP) for display advertising management and targeting that delivers optimized, direct response and brand advertising campaigns to advertisers and their interactive agencies. LucidMedia DSP™ with ClickSense® page-level analysis and intelligent real-time bidding (RTB) is available via self-service or as a managed service. The LucidMedia platform employs an easy-to-use and secure interface to deliver proprietary campaign optimization, consolidated buying across the Internet’s largest repositories, unique insight into real-time inventory availability, universal frequency capping (UFC), and reach into 95% of the online population. Founded in 1999, LucidMedia processes 25 billion ad impressions every month for hundreds of major brand advertisers.