| Website | precisiondemand.com |
| Blog | lucidinsiders.com |
| @PrecisionDemand | |
| Category | Advertising |
| Phone | 425.818.2156 |
| Employees | |
| Founded | 2005 |
| Description | DRTV Media Solution Provider |
| TOTAL | $17.4M |
| FUNDING TOTAL | $17.4M |
| Series A, 6/08 OVP Venture Partners | $2.5M |
| Series B, 9/09 AdInvest OVP Venture Partners | $1.9M |
| Series B, 4/10 Greycroft Partners OVP Venture Partners | $5M |
| Series C, 7/11 Rho Capital Partners StarVest Partners OVP Venture Partners Greycroft Partners | $8M |
Lucid Commerce seeks to improve the performance of direct response television advertising through innovations in targeting, measurement, and optimization that deliver the clear insights and visible results that direct marketers need to make smart, confident decisions. The company includes Proceed Media Group, a full-service direct response media agency that employs the Fathom Direct Marketing platform to produce predictable and superior profit performance. To learn more, visit www.lucidcommerce.com.
