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LovingEco

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LovingEco is a member-only flash sales site that offers eco-friendly products at exclusive price points (up to 70% off retail), without compromising style. LovingEco is an advocate of ‘style for change’; an opportunity for people to make smarter choices about the products they purchase so that together, we can create a more environmentally and socially conscious planet. Through a series of limited-time and brand-specific sale events, subscribing consumers are given the opportunity to access and shop for eco-friendly, fair trade and natural products at a discount in fashion and accessories, beauty and products for moms, babies and kids. Each sale features the best ‘natural’ brands, which are hand-selected and available on a first-come, first-serve basis. Additionally, 3% of net proceeds from each purchase is donated to the current ‘tastemaker charity’ to help support a social or environmental cause.

Milestones

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• 
  LovingEco added Melinda Moore as Co-founder. (6/6/11)
  Posted 6/6/11 at 6:42pm
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  LovingEco added Justine Lassoff as Co-founder. (6/6/11)
  Posted 6/6/11 at 6:42pm
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  LovingEco was acquired by JP Selects for $1M. (5/1/12)
  Posted 5/1/12 at 7:30pm via techcrunch.com

Videos

Screenshots

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Above: Splash page
Uploaded: 6/14/11

Sources

1. JP Selects Acquires The Gilt For Eco-Friendly Fashion, LovingEco For $1M (techcrunch.com) [edit]