Lookery

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Lookery provides demographic marketing services in and around social networks, trying to solve the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. The service makes it safe for social networks to distribute their data as targeting information outside their web sites, in order to make money in partnership with web sites that have great inventory but little or no user targeting information.

Milestones

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• Acquired by Adknowledge. (11/6/08)
  Posted 11/7/08 at 3:09pm
• Received $2.25M in Series A funding. (9/4/08)
  Posted 9/5/08 at 10:07pm
• Received $900k in Seed funding. (2/7/08)
  Posted 2/24/08 at 3:26am
• Saul Klein, Investor added.
  Posted 6/15/08 at 1:09pm
• Chris Kelly, Web Development added.
  Posted 9/9/08 at 11:19am
• Rex Dixon, Co-Founder & Publisher Relations added.
  Posted 9/9/08 at 11:19am
• Claire Herminjard, Business Development/Sales added.
  Posted 6/19/08 at 1:50pm
• Daniel Deng, Ad Operations added.
  Posted 9/9/08 at 11:19am
• Jay Meattle, Vice President, Products added.
  Posted 3/30/08 at 10:49pm
• Ted Dintersmith, Investor added.
  Posted 3/27/08 at 11:46am
• Todd Sawicki, VP, Marketing added.
  Posted 2/16/08 at 12:03pm
• Scott Rafer, CEO added.
  Posted 2/15/08 at 6:16pm
• David Cancel, Co-Founder & CTO added.
  Posted 2/15/08 at 6:16pm
• Elias Torres, VP of Engineering added.
  Posted 9/9/08 at 11:19am
• Jonathan Miller, Investor added.
  Posted 11/12/08 at 10:09am
• Andy Payne, Investor added.
  Posted 11/28/08 at 7:14am

Videos

Screenshots

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Above: Lookery Screenshot -- #1
Uploaded: 5/15/09

Traffic Analytics

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Compete

Sources

1. Adknowledge Acquires Lookery Ads (cubicsdev.blogspot.com) [edit]
2. Reed Hundt Invests in Facebook Ad-Platform Lookery (techcrunch.com) [edit]
3. venturebeat.com [edit]