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Exit

Acquired byAdknowledge
Date11/08

General Information

Websitelookery.com
Blogblog.lookery.com
CategoryConsumer Web
Email
Employees9
Founded8/07
DescriptionSocial Network Advertising

Offices

West Coast
25 Kearny St
Suite 500
San Francisco, CA, 94108
USA
East Coast
1 Camp Street
Cambridge, MA, 02140
USA

People

Co-Founder & CTO
CEO
VP, Marketing
Investor
Investor
Business Development/Sales
Co-Founder & Publisher Relations
Web Development
Ad Operations
Director of Engineering
Investor
Investor

Funding

Competitors

Lookery

Lookery provides demographic marketing services in and around social networks, trying to solve the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. The service makes it safe for social networks to distribute their data as targeting information outside their web sites, in order to make money in partnership with web sites that have great inventory but little or no user targeting information.

Videos

Above:

FaceReviews - Todd Sawicki, Business Development Manager

Added: 4/3/08

Screenshots

Lookery screenshot
Above: Lookery Screenshot -- #1
Uploaded: 5/15/09

Traffic Analytics

Quantcast

Livegraph

Compete

Lookery

Comments

Scott Rafer - June 22, 2009 at 11:50am
For clarification, AdKnowledge bought Lookery's ad network, not the whole business. We kept the targeting system and license data without media attached. I also attempted to remove the "exit" record.

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Sources

  1. Adknowledge Acquires Lookery Ads (cubicsdev.blogspot.com) [edit]
  2. Reed Hundt Invests in Facebook Ad-Platform Lookery (techcrunch.com) [edit]
  3. venturebeat.com [edit]
Edit This Page (Revision History)
Last Edited 6/18/09

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