Lookery

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Lookery provides demographic marketing services in and around social networks, trying to solve the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. The service makes it safe for social networks to distribute their data as targeting information outside their web sites, in order to make money in partnership with web sites that have great inventory but little or no user targeting information.

Milestones

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  Lookery was acquired by Adknowledge. (11/6/08)
  Posted 11/7/08 at 3:09pm
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  Lookery received $2.25M in Series A funding. (9/4/08)
  Posted 9/5/08 at 10:07pm
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  Lookery received $900k in Seed funding. (2/7/08)
  Posted 2/24/08 at 3:26am
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  Lookery added Saul Klein as Investor.
  Posted 6/15/08 at 1:09pm
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  Lookery added Chris Kelly as Web Development.
  Posted 9/9/08 at 11:19am
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  Lookery added Rex Dixon as Co-Founder & Publisher Relations.
  Posted 9/9/08 at 11:19am
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  Lookery added Claire Herminjard as Business Development/Sales.
  Posted 6/19/08 at 1:50pm
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  Lookery added Daniel Deng as Ad Operations.
  Posted 9/9/08 at 11:19am
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  Lookery added Jay Meattle as Vice President, Products.
  Posted 3/30/08 at 10:49pm
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  Lookery added Ted Dintersmith as Investor.
  Posted 3/27/08 at 11:46am
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  Lookery added Todd Sawicki as VP, Marketing.
  Posted 2/16/08 at 12:03pm
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  Lookery added Scott Rafer as CEO.
  Posted 2/15/08 at 6:16pm
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  Lookery added David Cancel as Co-Founder & CTO.
  Posted 2/15/08 at 6:16pm
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  Lookery added Elias Torres as VP of Engineering.
  Posted 9/9/08 at 11:19am
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  Lookery added Jonathan Miller as Investor.
  Posted 11/12/08 at 10:09am
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  Lookery added Andy Payne as Investor.
  Posted 11/28/08 at 7:14am

Videos

Screenshots

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Above: Lookery Screenshot -- #1
Uploaded: 5/15/09

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Sources

1. Adknowledge Acquires Lookery Ads (cubicsdev.blogspot.com) [edit]
2. Reed Hundt Invests in Facebook Ad-Platform Lookery (techcrunch.com) [edit]
3. venturebeat.com [edit]