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Post IPO Valuation

General Information
DescriptionLocal Business directory and ratings

One Technology Drive, Building G
Irvine, CA, 92618


SVP/GM Spreebird
SVP, Technology
Sr. Director, Account Managment


Screamin Daily Deals, 7/2011 $32.5M
Krillion, 5/2011 $3.5M
OCTANE360, 7/2010 $11M


TOTAL $13.5M
Partial Close, 7/2010
Venture Round, 8/2011
Square 1 Bank
Debt, 2/2007
Hearst Ventures
Greenway Capital
Debt, 6/2009
Debt, 4/2013

Tags® was founded in 1999 – The company’s first product was a downloadable software application that consumers could use to search for product information online. Its second-generation product was a web-based search engine that allowed the company to reach additional consumers and advertisers through partnerships with other search companies.

In 2003, the company developed its patent-pending Keyword DNA™ technology, which was designed to greatly improve the relevance of local search results. The company incorporated Keyword DNA into its LocalDirect search and advertising platform, which was released in early 2004. LocalDirect was marketed to regional media sites such as newspapers and telephone directory websites. LocalDirect enhanced their search results, as well as enabling regional media to sell pay-per-click advertising using’s advanced technology platform.

The company completed its IPO in October 2004 and raised $25 million. The IPO was one of the largest IPOs in North America in 2004.

The company decided to develop its own local search site and in early 2005 acquired the domain name. Shortly after, the company acquired a specialized patent-pending local search technology, which was integrated with Keyword DNA – and was officially launched in beta in August 2005. experienced explosive growth to the site. Within six months was drawing over eight million unique visitors and generating nearly 40 million page views per month. As of July 2006, ranked fifth in pure-play local search engines and was the 79th most-visited site in the United States (comScore, July 2006). The company expanded into the European marketplace via acquisition in 2005 and launched a UK beta version of in early 2006.

In July 2007, the company was granted U.S. patent numbers 7,200,413 and 7,231,405 by the U.S. Patent and Trademark Office, which are both related to local search technologies and processes. In late 2007, the company acquired PremierGuide, one of the largest providers of online business directories to regional media publishers. With over 700 regional media sites, now owns and operates the largest private-label, local search network in the United States.

By the end of 2007, was ranked as the leader in online advertising revenue growth, with a 138% year over year increase by Borrell Associates.

In 2008, has made significant progress in growing organic traffic, expanding the company’s sales force and private-label, local search network and building its direct advertiser base. (NASDAQ: LOCM) owns and operates a leading local search site and the largest private label, local search network in the United States. The company uses patented technologies to provide over 20 million consumers each month with the most relevant search results for local businesses, products and services on and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products.

Recent Milestones


Screenshots screenshot
Above: homepage
Uploaded: 7/11/11

Stock Price


  1. Acquires Screamin’ Daily Deals For Up To $32.5 Million ( [edit]
  2. Buys Local Search Company Krillion For $3.5M, Debuts Daily Deal Service ( [edit]
  3. Buys Domain Advertising Company OCTANE360 For Up To $11M ( [edit]
  4. [edit]
  5.® Secures $10 Million Credit Facility ( [edit]
  6. SEC ( [edit]
  7. Hungry For More Acquisitions, Secures $12 Million Credit Facility ( [edit]
  8. SEC ( [edit]
  9. Acquires Approximately 22000 Web Hosting Customers ( [edit] Aims To Raise $15.5 Million In Public Offering ( [edit]® Closes Acquisition of Rovion®, Inc. ( [edit]
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Last Edited 3/11/14

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