| Website | liverail.com |
| Category | Advertising |
| Phone | 415-512-7017 |
| Employees | |
| Founded | 7/07 |
| Description | Services for video advertising |
| Total | $1.5M |
| Seed, 8/08 Pond Ventures | $500k |
| Series A, 5/09 Pond Ventures | $1M |
LiveRail is a venture capital-backed startup providing technology products and services for online video advertising. The company’s video-focused approach allows it to deliver superior advertising technology tools, empowering publishers and advertisers to make the most of the opportunities of online video. LiveRail is based in San Francisco, California.
The company’s core product is the LiveRail AdServer, a suite of technologies to manage, target, display and track overlay and in-stream video advertising.
LiveRail recently announced the release of Junction; a tool to help video publishers manage the complex task of working with multiple ad sources. Publishers integrate their media player once with Junction, and are then able to manage all their ad sources through a single interface. By removing the need to do additional technical integrations with every ad network, Junction enables publishers to work with more partners; increasing fill rates, maximizing revenue, and unlocking access to inventory for content owners and other interested parties. The platform then provides consolidated reports and analytics, making the process of calculating earnings and accounting for revenue share payments simple. Junction’s powerful feature set also includes the ability to allocate ad space along pre-defined inventory allocation rules, allowing a websites to share the available space between their own ad sales teams, and those of content owners.
LiveRail has offices in San Francisco, CA and London, UK.
