| Website | liveintent.com |
| Blog | liveintent.com/blog |
| @liveintent | |
| Category | Advertising |
| Phone | 212 792 5348 |
| dhendricks@livein... | |
| Employees | 30 |
| Founded | 4/09 |
| Description | Real time email ad platform |
| TOTAL | $12.6M |
| FUNDING TOTAL | $12.6M |
| Series A, 12/09 Battery Ventures First Round Capital Geoff Vuleta Brian O'Kelley Joshua Baer Ed Zimmerman Lerer Ventures | $4.6M |
| Series B, 9/11 Shasta Ventures Battery Ventures First Round Capital | $8M |
LiveIntent solves a universal problem faced by publishers, advertisers and agencies: How to effectively sell and buy email ad inventory. LiveIntent for Publishers (LFP) combines a powerful prediction engine with an ad management and targeting facility that works in the inbox making realtime ad serving a possibility for the first time. Before LiveIntent, buying display in email was operationally inefficient, expensive and unscalable. Limitation imposed by email - no iframes, no javascript, no flash and spotty cookies prevented sophisticated ad buying and serving in email. The LiveIntent Trading Desk for buying real-time ads in email changes the game. Marketers can now leverage rich media takeovers, on-demand geo-targeting, mobile device targeting, frequency control & real-time yield management at scale across the LiveIntent Email Exchange. Publishers include MSNBC, CBSi, College Media Network, Newsweek, DailyBeast and hundreds of others.
