LinkExchange was the web’s largest banner exchange network and expanded to become the web’s first small-business portal before being acquired by Microsoft for US $265 million in 1998.
At its peak, the LinkExchange banner network reached over half of Internet-enabled households every month, according to Media Metrix. In June, 1998, LinkExchange acquired Submit It! Inc. (makers of Submit It!, ClickTrade, and ListBot), and MerchantPlanet (a turnkey e-commerce solution for merchants). In November, 1998, LinkExchange was acquired by Microsoft for US$265 million.