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LiftDNA

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LiftDNA is the only yield optimization platform that is a first party to the publisher’s ad server, and is the industry’s most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every impression is the key to maximizing revenue yield for publishers. We also believe that the publisher’s ad server is where the data and value should remain. With direct ad server integration, LiftDNA derives unparalleled insight for data-driven optimization, audience segmentation and performance-driven campaign management.

Recent Milestones

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• 
  LiftDNA was acquired by OpenX. (2/27/12)
  Posted 2/27/12 at 4:20am via venturebeat.com
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  LiftDNA received $1M in Angel funding. (2/1/11)
  Posted 2/3/12 at 11:03pm via adexchanger.com
• 
  LiftDNA added Kingchih Fan as Founder & CFO.
  Posted 2/3/12 at 11:03pm
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  LiftDNA added David Tannenbaum as CTO.
  Posted 2/3/12 at 11:03pm
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  LiftDNA added Vadim Telyatnikov as Founder & CEO.
  Posted 2/3/12 at 11:03pm
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  LiftDNA added Dan Lawton as SVP of Operations.
  Posted 2/3/12 at 11:03pm
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  LiftDNA added Sam Cox as SVP of Publisher & Business Development.
  Posted 2/3/12 at 11:03pm

Videos

Screenshots

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Above: LiftDNA
Uploaded: 2/27/12

Sources

1. Digital ad company OpenX acquires LiftDNA (venturebeat.com) [edit]
2. LiftDNA Providing Service And Tech To Solve Publisher Yield Challenge Says CEO Telyatnikov (adexchanger.com) [edit]