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Acquired byOpenX
Date2/2012

General Information

Offices

New York Office
349 5th Ave
Suite 631
New York, NY, 10016
USA
Pennsylvania Office
500 North Gulph Road
Suite 320
King of Prussia, PA, 19406
USA

People

Founder & CEO
Founder & CFO
SVP of Operations

Funding

TOTAL $600k
FUNDING TOTAL $600k
Angel, 2/2011
Gunter Pfau
Scott Becker
Edward Harvey
Packard Holdings
Yuxi Pacific
$600k
DEBT
Debt, 2/2011
Ben Franklin Technology Partners
Friends and Family
$400k

Service Providers

Tags

LiftDNA

LiftDNA is the only yield optimization platform that is a first party to the publisher’s ad server, and is the industry’s most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every impression is the key to maximizing revenue yield for publishers. We also believe that the publisher’s ad server is where the data and value should remain. With direct ad server integration, LiftDNA derives unparalleled insight for data-driven optimization, audience segmentation and performance-driven campaign management.

Recent Milestones

Videos

Screenshots

LiftDNA screenshot
Above: LiftDNA
Uploaded: 2/27/12

Sources

  1. TechCrunch (techcrunch.com) [edit]
  2. LiftDNA Providing Service And Tech To Solve Publisher Yield Challenge Says CEO Telyatnikov (adexchanger.com) [edit]
  3. Citation Needed [add]
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Last Edited 8/2/13

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