|Description||Advertising Yield Optimization|
|Angel, 2/2011 |
|Debt, 2/2011 |
Ben Franklin Technology Partners
Friends and Family
LiftDNA is the only yield optimization platform that is a first party to the publisher’s ad server, and is the industry’s most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every impression is the key to maximizing revenue yield for publishers. We also believe that the publisher’s ad server is where the data and value should remain. With direct ad server integration, LiftDNA derives unparalleled insight for data-driven optimization, audience segmentation and performance-driven campaign management.