Why does anyone need LifeLock when you can get the same service free from any of the credit reporting services? All one has to do is contact them and have them put a fraud alert on your report. Then if anyone applies for credit,including yourself, they contact you and verify the application

Lifelock’s guarantee is bogus. Read the fine print. It’s a SERVICE guarantee which means that if they fail to do their job, they will pay to make it right. So what’s their job? Placing fraud alerts on your behalf every 90 days. NOT PROTECTING YOU FROM IDENTITY THEFT! And fraud alerts aren’t even fool-proof. Its NOT MANDATORY for credit agencies to contact you before they open an account in your name, even with a fraud alert. I choose Identity Guard. They monitor your credit AND internet, place fraud alerts and have INSURANCE, not a bogus guarantee.

Steve, buddy, there's this neat little program called calc.exe...you oughta check into it. It's located in C:\Windows or C:\winnt. 60*60=3600 secs/hr 3600/3 (one every three seconds)=1200/hr 1200*24=28,800/day 28,800*365=10,512,000/yr Sounds about right compared to what I hear on the news. (not a customer, just researching)

I'm a satisified Lifelock customer. No, I don't have an amazing story about how lifelock came to the rescue. I do have peace of mind that if someone opened a credit account in my name LifeLock will pay back the money lost. Regarding "why pay someone to do it when you can get it for free": Yeah, I just don't have that kind of time or patience to deal with Credit Bureaus every 90 days. I've done it twice in 10 years and that was bad eneough. In the past I've compared dealing with these customer UNfriendly companies with getting a tetnus shot: it's needed protection but OH My God how it hurts! It is a long, drawn-out process that involves very few live people and lots of looping voicemail messages. My 10 bucks a month is well spent!

every 3 seconds would be over a billion cases of ID theft a year. I have not had a case so perhaps some have it happen more than once or this claim is not true. Anybody know?

Tony, your argument amount "why pay when you can do it for free" is the same as why would someone pay for a housekeeper, you can do it yourself for free. LifeLock makes it known that these are things you can do on your own. the fee is more for a convenience fee so you domnot have to worry about it and you also get the gaurantee. I am not a customer of lifelock and stumbled across this by trying to do research. I am more concerned about wether or not the company is trustworthy and ligit, then I will decide if I want to pay for the convenience.