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General Information
DescriptionBenefits Technology & Distribution


Buffalo Headquarters
737 Main Street
Buffalo, NY, 14203
New York Office
11 East 44th St 6th floor
New York, NY, 10017


CEO and Co-Founder
Chief Operating Officer
Board Member
Chief Strategy Officer and Co-Founder
Chief Revenue Officer




Liazon Corporation was founded in 2007 to address the myriad problems inherent in employee benefits by creating an entirely new retail model. The Company has saved employers millions of dollars while expanding employee choice and coverage through its Bright Choice Exchange, where employees buy benefits online that fit their individual needs using money allocated by their employer.

Employees get access to an array of benefit choices that are superior to what even Fortune-500 companies offer, including a variety of health care plans, dental, vision, critical illness, and even telemedicine. The Bright Choices Exchange educates employees about coverage options, guides them to make the right decisions, and helps them buy and manage all of their benefits using friendly technology and individualized support.

Liazon now serves more than 2,000 companies across 23 states, ranging in size from micro-employers to companies with over 2,500 employees.

Recent Milestones

  • Check
    Liazon added David Finkel as Chief Operating Officer. (2/7/13)
    Posted 2/20/13 at 7:41am
  • Check
    Liazon — Liazon Appoints David Finkel Chief Operating Officer (2/6/13)
    Posted 2/20/13 at 7:40am via
  • Dollar
    Liazon received $18.2M in Series D funding. (4/24/12)
    Posted 4/24/12 at 7:05pm via
  • Check
    Liazon added Michael Karp as Chief Revenue Officer. (5/1/11)
    Posted 7/23/12 at 6:32am
  • Dollar
    Liazon received $12.6M in Series C funding. (4/5/11)
    Posted 11/2/11 at 5:54am via
  • Check
    Liazon added Alan Cohen as Chief Strategy Officer and Co-Founder. (1/1/07)
    Posted 4/5/11 at 8:07am
  • Check
    Liazon added Ashok Subramanian as CEO and Co-Founder. (1/1/07)
    Posted 4/5/11 at 8:07am
  • Check
    Liazon added Timothy Godzich as EVP Corporate Development and Co-Founder. (1/1/07)
    Posted 4/5/11 at 8:07am
  • Check
    Liazon added Kevin Hill as Advisor.
    Posted 5/19/13 at 11:45pm



Liazon screenshot
Above: Liazon Screenshot -- #1
Uploaded: 12/16/12


Bright Choices Exchange

Liazon screenshot
Above: Bright Choices Exchange Screenshot -- #1
Uploaded: 12/16/12


  1. Equity firms provide $12.6 million to Liazon for dramatic expansion ( [edit]
  2. Liazon Closes $18.2M in Funding to Expand Private Benefits Exchange ( [edit]
  3. Liazon Appoints David Finkel Chief Operating Officer ( [edit]
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Last Edited 12/30/13

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