|Seed, 2007 ||$400k|
|Angel, 2007 ||$1.5M|
|Debt, 2007 |
Don Russell Family Investments
LeisureLogix has built technology that marries trip planning/booking, location based content and mapping/navigation into a single application known as the RoadTrip Wizard.
Initially the company is operating a B2C site, known as RoadEscapes.com. The technology was architected to power other sites on a B2B or OEM basis.
The company also has a unique new advertising model that takes narrative, descriptive text and creates an actionable, “live” trip itinerary that can be adopted and modified.
The technology is patent pending and covers a new buying metaphor based on WHO, WHAT, WHEN, WHERE and HOW you are traveling (and WHY), as well as an intelligent advice engine that delivers situationally and intentionally filtered results.