|Venture Round, 5/2010 |
|Series A, 3/2011 ||$5M|
Legolas Media Forms Upfront Digital Media to Unveil Market’s First Multi-screen, Multi-format Programmatic Direct Offering
Since its inception in 2010, Legolas Media has served as an industry pioneer in delivering reserved audiences to specific channels in a transparent manner. In June 2013, Legolas Media announced the formation of Upfront Digital Media to continue to serve the leading agency and digital brand marketer community, while expanding its offering to include multi-screen, multi-format (display, rich media, rising star, video and mobile) advertising at scale with direct publisher integration and full creative freedom.
The company is led by a group of seasoned executives from the digital media industry and backed by Greylock Partners, Valhalla Partners, Blumberg Capital and strategic investors. For more information visit: www.thinkupfront.com.