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LearnVest

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LearnVest is a fun, interactive, personal finance tool that fills the gap between complicated books and expensive financial advisors. LearnVest walks users through personal financial issues step-by-step via dynamic LearnVest Checklists.

LearnVest’s Checklists (aka, cheat sheets) currently cover over 50 topics and help users tackle financial life events such as: getting out of debt, budgeting for a wedding, buying your first stock, or applying for a student loan—one step at a time, with expert advice.

Users can save their progress via their profiles, reference a complete set of financial basics, or ask the community a question.

LearnVest understands that personal finance is painful, and thus, motivates users to tackle their finances by earning “LV points and badges”, which create status within the community and offer opportunities for rewards.

Milestones

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• 
  LearnVest added Maria Lin as Co-Founder and former Executive Editor of UrbanDaddy. (2/1/11)
  Posted 1/29/11 at 8:47am
• 
  LearnVest added Allison Fast as Chief Marketing Officer.
  Posted 11/16/10 at 8:11am
• 
  LearnVest added Tiffany Cowley as Creative Director & Project Manager.
  Posted 11/16/10 at 8:11am
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  LearnVest added Hrishi Dixit as Chief Technology Officer.
  Posted 11/16/10 at 8:11am
• 
  LearnVest added Debbie Wissel as Director of Product Strategy & Development.
  Posted 11/16/10 at 8:09am
• 
  LearnVest added John Gardner as Chief Operating Officer.
  Posted 9/1/09 at 7:59am
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  LearnVest added Alexa von Tobel as Founder/CEO.
  Posted 9/1/09 at 7:59am
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  LearnVest received $19M in Series B funding. (7/12/11)
  Posted 7/12/11 at 7:47am via techcrunch.com
• 
  LearnVest received $4.43M in Series A funding. (4/1/10)
  Posted 4/1/10 at 8:57am via nytimes.com
• 
  LearnVest received $1.1M in Seed funding. (8/31/09)
  Posted 9/1/09 at 7:59am

Videos

Screenshots

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Above: LearnVest Homepage
Uploaded: 9/1/09

Sources

1. Cap Funding Report [edit]
2. The New York Times, SEC D (bits.blogs.nytimes.com) [edit]
3. Accel And Others Put $19M In Female-Focused Personal Finance Guide LearnVest (techcrunch.com) [edit]