Back to Mobile View
Subscribe to the CrunchBase Daily for the latest on Fundings, Acquisitions, and Startup Events

General Information


Head Quarter & R&D Center
4 Raoul Wallenberg
Tel Aviv, 69719, ISR
Sales Office


Co-Founder and CEO
Co-Founder & CTO
Co-Founder & Executive Vice Chairman
VP Finance
VP Commercial
Director Sales
Marketing Director


Series A, 2/2011
Neurato Investments
Series B, 7/2013
Neurato Investments
PLUS Ventures



LATTO is a leading developer and provider of centralized cloud-based multi-screen video store solutions for streaming live/linear and on-demand video content - “Over-the-Top” (OTT) and as part of TV Everywhere (TVE) initiatives. LATTO’s proprietary video platform offers Telecommunication Operators, Broadcasters and Content Aggregators an innovative end-to-end and white label solution with the ability to easily monetize video assets.


It is our vision to provide our clients with new and innovative tools for easily and conveniently leveraging and further monetizing their media assets in the todays’ rapidly changing and competitive online video landscape. Considering the on-going growth in content consumption across devices and inspired by the concept of “monetizing multiscreen video” we developed a modular platform that provides you with a centralized multiscreen video solution, innovative monetization & e-commerce tools and an intelligent ad deliver platform – all designed to maximize the value of your media assets.


The LATTO TVE Platform is a modular solution addressing all aspects of the online video landscape and life cycle:

 “LATTO GO” – A centralized content distribution management system for publishing live, VOD and catch-up TV content across devices via a single control console, anywhere in the world

 “LATTO PAY” – A flexible & cloud based transaction and payment engine fitting any business model and offering a unified platform for billing end users across multiple devices, real-time data analysis, BI and reporting system as well as a broad array of payment methods.

 “LATTO-SHOP” – Innovative monetization tools maximizing the value of your media assets and creating incremental revenue streams. LATTO storefront solutions offer a truly personalized entertainment experience allowing for maximizing content consumption and sales. Further our interactive e-commerce solutions and UI enable “one-click-buy” via any screen and amplify “impulse-buy” creating additional revenue streams. Our intelligent ad delivery platform ensures most targeted

Recent Milestones

  • Dollar
    LATTO received $4M in Series B funding. (7/31/13)
    Posted 7/31/13 at 3:38am via
  • Check
    LATTO added Liron Simchi as Director Sales. (1/1/12)
    Posted 5/28/13 at 5:23am
  • Check
    LATTO added Sonja Schmidt as Marketing Director. (1/1/12)
    Posted 5/28/13 at 5:23am
  • Dollar
    LATTO received $11M in Series A funding. (2/1/11)
    Posted 5/28/13 at 5:23am
  • Check
    LATTO added Yaron Shilat as VP Commercial. (1/1/11)
    Posted 5/28/13 at 5:23am
  • Check
    LATTO added Elizabeth Patrick as VP Finance. (1/1/08)
    Posted 5/28/13 at 5:23am
  • Check
    LATTO added Jonathan Benartzi as Co-Founder and CEO. (1/1/07)
    Posted 5/28/13 at 5:23am
  • Check
    LATTO added Alon Lavi as Co-Founder & CTO. (1/1/07)
    Posted 5/28/13 at 5:23am
  • Check
    LATTO added Simi Efrati as Co-Founder & Executive Vice Chairman. (1/1/07)
    Posted 5/28/13 at 5:23am



LATTO screenshot
Above: Multiscreen Video Stores
Uploaded: 5/30/13
LATTO screenshot LATTO screenshot LATTO screenshot
LATTO screenshot


  1. Citation Needed [add]
  2. Multiscreen Video Store Platform Latto Raises Further $4 Million ( [edit]
Edit This Page
Last Edited 7/31/13

Revision History RSS Picture


Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize »

TechCrunch Posts TechCrunch Logo Small Picture

External Links

CrunchBase API


Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy