Lateral produced a series of five videos, with the aim of introducing each topic in a light, accessible way. The hand animated short videos explain how users can use the advice and reviews on the Which? site to aid their buying research. They also provide a gentle introduction to the Which? Helpline, Which? Local and Switch with Which?.
Above: Lateral Net Screenshot -- #1
Tangent snaps up digital agency Lateral (netimperative.com)